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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

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Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 4 Steps to Drive Sales with a Social FAQ May 11th, 2010 |Written By: Jay Baer | View Comments Tweet One of the key benefits of social media that’s not talked about nearly enough is its ability to mitigate doubt and confusion among fence-sitters. How to use FAQs to drive social sales [link] [link]

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. Going from social media engagement to "Buy Now" isnt effective. comments powered by Disqus. Media Buying. Media Buying. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. SES Events.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect time and place. today’s Web, buying… [link] #marketing [link] Jim Weldon Why You Should Use a Content Rationale Report: Little is the new big.On There is of course a limit to this logic. Crap is still crap).

How badges help news websites build community, make money | Poynter.

www.poynter.org

Sometimes we tried to invent things and we have a lot of posibilities with simple things others are using… ; )  blog comments powered by Disqus © 2011 The Poynter Institute 801 Third Street South St. Petersburg, FL 33701 727-821-9494 Contact Us Twitter Facebook RSS Podcasts Newsletters FAQs Guidelines Press Privacy Policy Corrections Advertise socialmediaCommunity building.

Badge 41

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

This efficient solution aggregates the discussions about a particular topic back to a single webpage, bringing relevance back to the corporate site.  On my blog, I’m using tools like Disqus, and at work we’re experimenting with Echo. Slower incumbents will use a war chest to buy innovation –few will innovate. See how I segment these vendors into specific sub classes.

Class 33

List of Social Media Management Systems (SMMS)

www.web-strategist.com

The brands we are working with to develop this product - Sony, USA Today, Best Buy, Kayak, Progressive, etc - have all had input in the product road map, development and pricing and we believe we are positioned to meet the needs of marketers at the largest brands. really love what I do, I hope it shows. You’ll find iterations for both brands and agencies. like socialoomph too. Thanks!

The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. This is one of the plug-ins that doesn’t sync well with Disqus, so it’s not working as well as it used to, pre-Disqus. You can write, edit, update posts; add photos; and approve comments (although not with Disqus). Smart. implement bit.ly

Tools 62

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Expect companies like Bazaarvoice to be able to yield insights as they collect data from multiple manufactures like HP, Dell and are used on retailer sites like BestBuy Corporate Social Strategists Should Evolve Buying Criteria Now. Ask them to expose their product roadmaps before buying, look at their partnerships, and ask how they will derive meaning –not just extend alerting.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account. I’ve seen my average number of comments increase since I moved to Disqus. This is one of the plug-ins that doesn’t sync well with Disqus, so it’s not working as well as it used to, pre-Disqus. Smart.

Social Media Ethics: Resources to Help You Stay Out of Trouble

Pamorama

write a glowing review, urging readers to buy it, but I don't divulge the fact that Chris paid me. write a glowing review, urging readers to buy it, but I don’t divulge the fact that Chris paid me. He teaches Word of Mouth Marketing at Northwestern, taught Entrepreneurship at the Wharton School of Business, ran a business incubator, and has started half a dozen companies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For those who don’t buy this, take a look at this empirical experiment: [link] But there’s a second flow: stories inspire involvement and advocacy, enabling community to coalesce. You can check out our approach at: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. What is your process for harvesting stories within your organization? Share/Rinse/Mix?/Repeat.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Develop a Social Media Strategy in 7 Steps August 20th, 2009 |Written By: Jay Baer | View Comments Tweet Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Then this is the blog post for you.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

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Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already! I’d say you can broaden that out to not just PR agencies (and you do touch on ad agencies) but I’d throw experiential, digital, creative etc. What’s the hot new trend in social media that we can bring to our clients? Thanks! BOO-YAH!

Is Social Conversation a Myth?

Convince & Convert

And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. Not so much.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

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Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it! Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Make your content at least semi-friendly for search engines. Bingo! digital marketing success story. Not now. Who killed the website? Facebook, of course. Do You “Like&# Me in Attack Mode? Thank you!

Is Twitter for Business Even Worth the Trouble | social crm.

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One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. There was no law, edict, or pitchfork-wielding band of angry citizens.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Thanks for the heads up. I’ve been having some challenges with Disqus lately. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Mostly from me, with some terrific assistance from talented guest authors. Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Of the top 10 posts, only number 4 and number 10 are semi-recent. Search does matter.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Email is all about actual audience. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. Will that open it? Approximately 25% of the time (on average) they will. Will they click on it to visit your offer/website/landing page? Perhaps 3-5% of the time (on average) they will. Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? Very, very few.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Note to readers: all of these companies are Convince & Convert clients. The email is well-designed, personalized, and compelling. said Brandon Lake, Vice President of Western River. That’s it.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site. link] [link] Rosalind Morville 6 Degrees of Influence – The Value of Customer-to-Customer Connections – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Please let me know by commenting below! link]. link]. link]. link].

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now. I am not proclaiming that I own any of these, or even that they were originally mine, only that they are the ones that I actually use day-to-day. Thanks man! seriously.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Noemi Pollack blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. But in my many years as a PR professional, I have noted that there is one critical component that is largely overlooked.  This can be a greater differentiator than all others. completely agree.

RFP 2

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Surprising Statistics About Twitter in America April 29th, 2010 |Written By: Jay Baer | View Comments Tweet Ah Twitter, we thought we knew you. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

It is a paid feature, you buy credits and can do emails one at a time selectively. major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social Web. At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. What do I do?” Here are 4 ways to find out where your customers are in social media: 1.

Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Infraction #1 : Digg’s FAQ (Submitting Section, Question #3) says that duplicate submissions are bannable violations. Reply 5ubliminal November 24, 2007 at 12:11 am Some1 said buy Digg and fire Kevin. I say make a new Digg and be the new Kevin. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Kevin Rose , I’m talking to you.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care? However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point? As I see it, there are 3 options here: 1. What do you think? Thanks!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media. There’s been a bit of news about it recently. Social Media is Inexpensive False. Absolutely. Today. Kudos!

Why Content Marketing Matters To Me And Should To You

Convince & Convert

is Crucial to your Content Marketing Strategy 4 Steps to Drive Sales with a Social FAQ Build Your Brand a Social Content Ladder in 5 Steps [link] Jeremy Victor Jay, Congrats – I completely understand your feeling of affirmation as that is exactly the way I felt about [link] making the Junta42 at #24. And guess what? The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert. Your feedback, comments, and support are what keep me doing this. Second, huge thanks to Joe and his team for the honor. So let’s talk more about that.

FAQ 3

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 11 Whys I’m a Social Media Addict September 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact. Exactly.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media? Of course. But those differences are at the tactics layer, not the strategy layer. Re SM?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. This is the strategy of creating a Social FAQ. Buy your own product. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. I'm looking forward to implementing something like that on our site. It’s a Bird.

FAQ 2

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

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Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Protecting Yourself From Social Media Lawsuits July 21st, 2010 |Written By: Indra Gardiner | View Comments Tweet Guest post by Indra Gardiner , founding partner and COO at BG Creative. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. All that stuff? Yikes. com Inc.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Your choice to buy a beer and/or play social games. What I’m curious to know is how they leverage the cost of someone who spends 3 hours there using the network and only buys a cup of coffee. For each Grande Mocha you buy we’ll give.25 blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Plenty. Where would Yahoo! link].

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Vishal Joshi RT @SMBConsultant: Staggering Social Media Insights »The Best of Twitter 20 eBook »Very Generous @jaybaer »[link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. You can download it free below. AND, you can win a hard copy (only 50 exist) FedExed to you. Just Retweet this post, and 5 retweeters will be randomly selected this Saturday and will win a copy. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation. Maybe you will also. Well done. Congrats! If not. Score it.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Nobody Said Social Media Was Easy April 21st, 2010 |Written By: Jay Baer | View Comments Tweet Social media isn’t inexpensive, it’s different expensive. Succeeding on the social Web requires daily participation. How could it not be so? Exactly. So, you have two options. One hour? Well guess what?

An Open Letter to Facebook

Techipedia: Tamar Weinberg

So, Facebook, when are you going to have a Business Center that regularly communicates with owners of small businesses or larger businesses who don’t place ad buys on your network? I’m aware of your larger-scale relationships with businesses with deep pockets, but not every business is there yet or feels comfortable in the social space. like you, Facebook, I do. Usually. At all.

Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

link] by @jlysne on #convinceandconvert blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. The who is doing what piece of the puzzle. work with clients to create communication plans and digital strategies that usually include some form of social media. often get an objection when the social elements of the program are introduced. Who’s Doing What? That can only happen if you know who is doing what. Photos? Videos?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014,  U.S. Agencies, are there any other services you provide likely to grow 34% each year? Otherwise, good luck. Me Too. And it is. Spot on.

Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

Convince & Convert

We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. They'll donate $1 to @makeawish for every vote/tweet [link] [link] RJD Creative RT @darbydarnit: Vote 4 @jaybaer & @ambercadabra's #TheNowRevolution (SXSW). $1 goes to @makeawish 4 every vote/tweet [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Go to [link] If you don’t have an account, please make one. Please click the little thumbs up icon. Then, tweet it out please. Thank you!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. He’s been relatively happy at his new job, but is looking for the next career challenge. Bad idea.