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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

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Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 4 Steps to Drive Sales with a Social FAQ May 11th, 2010 |Written By: Jay Baer | View Comments Tweet One of the key benefits of social media that’s not talked about nearly enough is its ability to mitigate doubt and confusion among fence-sitters. How to use FAQs to drive social sales [link] [link]

FAQ 2

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect time and place. today’s Web, buying… [link] #marketing [link] Jim Weldon Why You Should Use a Content Rationale Report: Little is the new big.On There is of course a limit to this logic. Crap is still crap).

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. Going from social media engagement to "Buy Now" isnt effective. comments powered by Disqus. Media Buying. Media Buying. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. SES Events.

How badges help news websites build community, make money | Poynter.

www.poynter.org

Sometimes we tried to invent things and we have a lot of posibilities with simple things others are using… ; )  blog comments powered by Disqus © 2011 The Poynter Institute 801 Third Street South St. Petersburg, FL 33701 727-821-9494 Contact Us Twitter Facebook RSS Podcasts Newsletters FAQs Guidelines Press Privacy Policy Corrections Advertise socialmediaCommunity building.

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Please Help Me Pick a New Look For My Blog

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We’ve added Disqus as the commenting system. click to enlarge) Option 1 Option 2 Option 3 More from Convince and Convert Build Your Brand a Social Content Ladder in 5 Steps 4 Steps to Drive Sales with a Social FAQ 9 Blog Failures and Remedies Convince and Convert Recommends WordPress For Business (The Arkayne Blog) How to SEO your Blog Titles (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged as: blog , blogging , convince & convert , design and usability , jay baer Did you enjoy this blog post? little too sterile, in my opinion.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Expect companies like Bazaarvoice to be able to yield insights as they collect data from multiple manufactures like HP, Dell and are used on retailer sites like BestBuy Corporate Social Strategists Should Evolve Buying Criteria Now. Ask them to expose their product roadmaps before buying, look at their partnerships, and ask how they will derive meaning –not just extend alerting.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

The brands we are working with to develop this product - Sony, USA Today, Best Buy, Kayak, Progressive, etc - have all had input in the product road map, development and pricing and we believe we are positioned to meet the needs of marketers at the largest brands. really love what I do, I hope it shows. You’ll find iterations for both brands and agencies. like socialoomph too. Thanks!

The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. This is one of the plug-ins that doesn’t sync well with Disqus, so it’s not working as well as it used to, pre-Disqus. You can write, edit, update posts; add photos; and approve comments (although not with Disqus). Smart. implement bit.ly

Tools 62

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account. I’ve seen my average number of comments increase since I moved to Disqus. This is one of the plug-ins that doesn’t sync well with Disqus, so it’s not working as well as it used to, pre-Disqus. Smart.

Social Media Ethics: Resources to Help You Stay Out of Trouble

Pamorama

write a glowing review, urging readers to buy it, but I don't divulge the fact that Chris paid me. write a glowing review, urging readers to buy it, but I don’t divulge the fact that Chris paid me. He teaches Word of Mouth Marketing at Northwestern, taught Entrepreneurship at the Wharton School of Business, ran a business incubator, and has started half a dozen companies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For those who don’t buy this, take a look at this empirical experiment: [link] But there’s a second flow: stories inspire involvement and advocacy, enabling community to coalesce. You can check out our approach at: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. What is your process for harvesting stories within your organization? Share/Rinse/Mix?/Repeat.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

So, Facebook, when are you going to have a Business Center that regularly communicates with owners of small businesses or larger businesses who don’t place ad buys on your network? I’m aware of your larger-scale relationships with businesses with deep pockets, but not every business is there yet or feels comfortable in the social space. like you, Facebook, I do. Usually. At all.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Develop a Social Media Strategy in 7 Steps August 20th, 2009 |Written By: Jay Baer | View Comments Tweet Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Then this is the blog post for you.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Thanks for the heads up. I’ve been having some challenges with Disqus lately. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Mostly from me, with some terrific assistance from talented guest authors. Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Of the top 10 posts, only number 4 and number 10 are semi-recent. Search does matter.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already! I’d say you can broaden that out to not just PR agencies (and you do touch on ad agencies) but I’d throw experiential, digital, creative etc. What’s the hot new trend in social media that we can bring to our clients? Thanks! BOO-YAH!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Note to readers: all of these companies are Convince & Convert clients. The email is well-designed, personalized, and compelling. said Brandon Lake, Vice President of Western River. That’s it.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. This is the strategy of creating a Social FAQ. Buy your own product. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. I'm looking forward to implementing something like that on our site. It’s a Bird.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now. I am not proclaiming that I own any of these, or even that they were originally mine, only that they are the ones that I actually use day-to-day. Thanks man! seriously.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it! Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Make your content at least semi-friendly for search engines. Bingo! digital marketing success story. Not now. Who killed the website? Facebook, of course. Do You “Like&# Me in Attack Mode? Thank you!

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. There was no law, edict, or pitchfork-wielding band of angry citizens.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Steps to Winning Fans with Content Strategy July 20th, 2010 |Written By: Mike Corak | View Comments Tweet Guest post by Mike Corak , Vice President of Strategy at digital consultancy Tallwave , and blogger at Digital Marketing Strategy. This allows (mandates, even) the cream to naturally rise to the top.

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

It is a paid feature, you buy credits and can do emails one at a time selectively. major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social Web. At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. What do I do?” Here are 4 ways to find out where your customers are in social media: 1.

Is Social Conversation a Myth?

Convince & Convert

And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. Not so much.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Protecting Yourself From Social Media Lawsuits July 21st, 2010 |Written By: Indra Gardiner | View Comments Tweet Guest post by Indra Gardiner , founding partner and COO at BG Creative. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. All that stuff? Yikes. com Inc.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care? However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point? As I see it, there are 3 options here: 1. What do you think? Thanks!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Surprising Statistics About Twitter in America April 29th, 2010 |Written By: Jay Baer | View Comments Tweet Ah Twitter, we thought we knew you. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Email is all about actual audience. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. Will that open it? Approximately 25% of the time (on average) they will. Will they click on it to visit your offer/website/landing page? Perhaps 3-5% of the time (on average) they will. Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? Very, very few.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it! Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Make your content at least semi-friendly for search engines. Bingo! digital marketing success story. Not now. Who killed the website? Facebook, of course. Do You “Like&# Me in Attack Mode? Thank you!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site. link] [link] Rosalind Morville 6 Degrees of Influence – The Value of Customer-to-Customer Connections – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Please let me know by commenting below! link]. link]. link]. link].

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media Monitoring Tools – How to Pick The Right One July 7th, 2010 |Written By: Katie Van Domelen | View Comments Tweet Guest post by Katie Van Domelen , the social media manager at Off Madison Ave in Tempe, Arizona. First – What are the objectives? What questions are you trying to answer?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media? Of course. But those differences are at the tactics layer, not the strategy layer. Re SM?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR. Don’t be Shy. Share it! Great post!

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Marketing is becoming more and more like niche public relations, and marketers are looking to not only appeal to the end consumer who will buy their product, but the consumer who will buy their product and tell everybody about it. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. What’s going to happen next?

Is Your Twitter Addiction Paying Off

Convince & Convert

Reminds me of @jaybear Twitter obsession article – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. Maybe you use Twitter to see what’s going on (the real-time search engine approach).

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

finally shut down Geocities last year, a decade after buying it for $3.5 link] robertwheatley I think you landed on the most important item in the laundry list when you hit Rupert and the buy-out. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand. Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Focusing on engagement outside the big eyeball catching networks, it's the old marketing/sales issue: Do you go after your biggest 3 customer groups who buy 40% of your product, or do you ALSO seek out those little gems that may only make up 3% of your customer base but account for 2-3 times that in terms of sales. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? Of course facial hair supply. Are you ready to look harder?