In 2006 Twitter was launched at SXSW and Foursquare was launched at SXSW 2009.  There were also a lot location-based panels featuring Brightkite, Gowalla and Foursquare with Mapquest and Yelp tagging along.  Match.com and Foursquare… Sitting in a Tree. 2) Is a check-in based model, like Foursquare, or persistent-location, like Google Latitude, the best format for mobile dating? Foursquare Strategy 101. Foursquare: sure it’s fun, useful, and addicting, but how can it really work for you? Location data analysis it will change our lives. MORE >>

Well, at least, according to Tiffany Zimmermann , Marketing Manager at  Stratigent , you’ll want to read my book on Social Media Analytics because … … I believe that 2012 will be somewhat less about talk and  more about action. … Endless demands for  super-granular ROI and analysis. Check out the  Jimmy Choo campaign  which used Foursquare to hunt down a pair of physical trainers. David Smith of Revolution Analytics performed several related queries and posted the results today  on his company’s blog. It’s all contextual. that is. MORE >>

His company offers a great Twitter campaign management and analytics tool for social media managers and agencies. Foursquare’s estimated valuation is $6 million ( more ). pamorama marketing, life, social media Home About Bookshelf Links Contact 31 Social Media Stats and Anecdotes by Pam Dyer on February 22, 2010 Share Adam Schoenfeld, CEO at 20 Decibels (Cheddr Media Inc.), assembled this terrific list of social media statistics and anecdotes. billion in 2014, a 34% compound annual growth rate (CAGR). Pepsi dropped TV advertising for the 2010 Super Bowl after 23 years. more ). MORE >>

I’ll stay away from Sentiment Analysis for the time being in this case study. Using Radian6 , I crafted very targeted queries for each restaurant that included the FourSquare URL, the restaurant name + “Times Square&# , and various references to meeting, dining, drinking and music.  But I can not end this post by throwing out how we can start recording new activity – a new visit vs repeat visitors (just like we do in Web Analytics). Ok, say we go back to Havana Central – and talk about Twitter and FourSquare check ins / tweets.   AUTHOR. MORE >>

I need Social Media Analytics Case Studies for the the book I’m writing and I put up a  page up on this blog (link in the upper right) where you can read and contact me if your interested in providing a case study that can go into the Social Media Analytics Book.  SOCIAL MEDIA ANALYTICS: THE BOOK. Open Invitation for Social Media Analytics Case Studies for review and potentially for inclusion in the book.  1.       A brief synopsis of your company or service ; the analytics it offers, a description of the data or end product. Industry Segment: (i.e.:  MORE >>