Mindjumpers

AUGUST 9, 2012

Last week, in our “ tip of the week ” on our Facebook page , we urged brands to remember two essential things about communicating on social media channels: Today, I will take a closer look on our own advice, in order to fully explain and explore the necessity of understanding the platforms on which you are communicating.

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Social Media Loyalty Airlines Marketing 235

Twist Image

SEPTEMBER 4, 2014

There are two trains of thought when it comes to brutal brands: They''re so bad that they don''t even know it. This may surprise you: In my experience, it''s mostly brands that fall into the latter selection from above. Great brands always outlast the individuals who serve them. How do you feel about the airlines?

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Airlines Brands How To Travel 85

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Some facts: - Southwest Airlines has been in social media since 2006, when it launched its blog. -

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Airlines Social Media Collaboration Travel 232

Sprout Social

NOVEMBER 29, 2022

How your brand takes action can set it up to create lasting connections with audiences that are looking to put their money where their mouths are. To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back.

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Examples CSR Airlines Collaboration 97

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm.

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Social Media Sentiment Reputation Analysis 52

Buffer Social

OCTOBER 23, 2023

Explore this verification process to boost your brand's credibility on Meta platforms. Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential.

News 71

News Social Media Airlines Collaboration 71

Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

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Reputation Airlines Review System 40

Bill Hartzer

MAY 7, 2009

How is your reputation? What about your online reputation? On May 13, 2009 at the Renaissance Hotel In Richardson Texas, the Dallas Fort Worth Search Marketing Association will be hosting a panel discussion about “Reputation Management – tools, tips and techniques for monitoring, protecting and defending brand reputations online”.

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Reputation Hotels Airlines Wikipedia 100

The Realtime Report

OCTOBER 5, 2021

What started out as two socially-minded entrepreneur’s idea to foster, promote and highlight the beauty, power and diversity of young Latino entrepreneurs has blossomed into a bona fide movement—one that’s capturing the hearts and minds of some of the world’s leading multinational brands.

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Travel Tourism Airlines Film 91

Keyhole.co

MAY 19, 2023

No matter what we call it, it remains something very unpleasant and undesirable for a brand. You can just imagine the wild rides Tesla investors take when Elon Musk’s tweets move markets and affect the firm’s image. It has already happened to such brands as Pepsi, Samsung, Google, KFC, Starbucks, Uber… And this list could go on and on.

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Reputation Brand Monitoring Exercises Team 52

Hootsuite

AUGUST 29, 2023

Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. It also ensures you never miss a message and, as a result, can improve response time, customer service, and brand reputation. For brands, there are different ways to utilize automated messages as a customer service tool.

Issues 87

Issues HootSuite Facebook How To 87

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

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B2B Social Media Tools Tips 98

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. That way, when worse comes to worst, you’ll be well-positioned to turn your brand’s reputation back around. 9 social media crisis management tips for business and brands.

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Social Media Tips HootSuite How To 145

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? 2 : one having a well-known and usually highly regarded or marketable name. 2 : one having a well-known and usually highly regarded or marketable name. These definitions were fairly accurate until quite recently.

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Social Media Brands Radian6 Banking 145

Mindjumpers

MAY 24, 2012

Tweet The Bees Awards – one of its kind international social media marketing award, is held for the third time this year. The list of campaign entries has been as impressive as for the past awards, with big international brands such as Nike, Volkswagen and McDonalds. And what a great year! On the 2nd edition, 33 countries.

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Social Media Social CRM Airlines Guidelines 213

Hootsuite

FEBRUARY 14, 2023

They earn thousands or even millions per year for sharing branded content with their audience. These influencers have cultivated their audience for years to build their brand on social media from the ground up. Brand status. How many brands do they work with? Are these brands well-known/respected? Post frequency.

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Influencer Instagram Collaboration YouTube 110

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Marketing is convincing the consumer to buy a product or service.

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Brands Hotels Travel Airlines 42

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Marketing is convincing the consumer to buy a product or service.

Brands 40

Brands Hotels Travel Airlines 40

Ignite Social Media

DECEMBER 5, 2017

One of the most important guidelines is surrounding disclosing a relationship between an influencer and a brand. If a brand provides compensation to a person in exchange for a blog post or social post, a discloser is required. It protects others against false advertisement, which can also be referred to as deceptive marketing.

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Influencer Guidelines Review Airlines 111

Pixlee

JUNE 8, 2021

A whopping 73% have even gone as far as to demand that brands take action to ensure that they aren’t operating at the expense of the clean environment. . Delta shared an Instagram post this year about its switch to more fuel-efficient planes, one of the ways the airline aims to reduce its carbon footprint.

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Instagram Engagement CSR How To 52

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. Table of Contents What is reputation management software?

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Reputation Software Tools Sentiment 100

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. Anyway, on to the list!

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List Twitter Brands Microsoft 155

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

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Travel Conference Tourism Forums 40

Twist Image

OCTOBER 25, 2011

In this day and age, the challenge is that brands are being held to task in the online channels. The other day, I was reviewing the Facebook page for a major airline and there was one complaint that stood out: "I'll never fly with you again! " What does security have to do with the airline? They become the marketers.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

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CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

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CSR Airlines Loyalty Hashtag 127

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Use cross-channel marketing.

Data 108

Data Social Media Strategy CPC 108

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. This ensures that their social presence is indeed holistic and spans everything from the brand to the customer travel experience.

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Travel Case Study Airlines Consultant 120

Keyhole.co

MARCH 1, 2023

One of which is by utilizing data to craft a better media strategy for your brand. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” 73% of marketers say that cross-marketing has a great impact on conversion rates.

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Data Social Media Strategy CPC 52

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Today’s consumers are savvier than ever—they can tell when brands only see them as dollar signs and aren’t afraid to switch up who they shop with.

Brands 84

Brands Loyalty Airlines Marketing 84

Kikolani

JUNE 18, 2016

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

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Adwords Marketing Training Module 60

Ari Herzog

SEPTEMBER 27, 2010

With a computer handy, he tweeted a message about the airline and received a response from @JetBlue’s new media director within minutes that his flight would take-off as scheduled. Organizations ranging from Comcast and Dell to the Los Angeles Times frequently do this under the buzzword of reputation management.

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Wireless Airlines Review Banking 112

Hootsuite

MARCH 27, 2020

What should your brand say when the facts and the future are uncertain? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? Brands can’t ignore these conversations, but participation must be approached with care. Leave room for questions. Don’t disappear.

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Social Media How To Policies Team 145

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

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Influencer Social Media How To SEO 111

Convince & Convert

MAY 30, 2012

FlightTrack Pro Stores and tracks your flights, pulls vital info like gate changes and weather reports for 5,000 airports and 1,400 airlines. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. iPhone, iPad, Android).

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Travel Tools iPad Hotels 165

Convince & Convert

MAY 1, 2015

Karlijn Vogel-Meijer is the Manager Social Media at KLM (the Royal Dutch Airlines). Now they’ve learned to focus their efforts on channels that are able to support the three pillars of their strategy: service, brand reputation, and commerce. “I CLYW Marketing Manager, Steve Brown & Owner, Chris Mikulin.

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Social Media Hashtag Airlines Social Media Management 60