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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

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7 inspiring examples of corporate social responsibility

Sprout Social

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”.

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The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. That’s why it’s important to ensure whoever you work with wholeheartedly believes in your brand’s values and will authentically represent your brand to their followers.

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The power of frontline employee engagement on social media

Sprout Social

The demand for more authentic marketing from brands. According to the latest edition of The Sprout Social Index™ , consumers believe they don’t see brands sharing enough authentic, non-promotional content or transparency about business practices and values. What does frontline employee engagement on social media look like?

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10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

Customer service isn’t what it used to be thanks to social media. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. In short, Twitter encourages you to immediately get to the root of any potential issue.

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10 Ways You Can Beat the Instagram Algorithm

Pixlee

UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. This content is already out there on social media or your customers’ camera rolls, you just have to find it. Host a Social Media Contest. You don’t need to overthink things.

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8 ways to deal with negative comments in online communities

Laurel Papworth

Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience. Ignore the negative social media commenter. Ignore them?