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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Advanced analytics and insights. Mobile app to monitor on the go. Powerful analytics platform for in-depth insights.

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The Audience (Formerly Known As The Audience)

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Airline status luggage tags. Personas and analytics are not the audience. Is it possible that personas and your analytics are not your audience? This is what the persona and analytics would lead me to believe. mobile app. web analytics. mobile app. web analytics. Business suit. Shined shoes.

Travel 71
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Leicester City: A Tale Of Success, Social Media Affinity, And Crisps

Audiense

The first brand we found not associated with sport or entertainment was Samsung Mobile, who are followed by 5.84% of Leicester’s followers. They also have a 28% higher following than Malaysian Airlines. Enjoy the taste of victory with our champion @LCFC flavour. pic.twitter.com/6zG9XBN5Nj.

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These Two Data Points Demonstrate What's So Wrong With Marketing Today

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My good friend Avinash Kaushik (digital marketing evangelist at Google and author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often sends me a note when I''m being a little too angry or pessimistic about our industry on this blog. mobile app. web analytics. web analytics 20. Tons of them. brand value.

Data 101
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The Audience (Formerly Known As The Audience)

Twist Image

Airline status luggage tags. Personas and analytics are not the audience. Is it possible that personas and your analytics are not your audience? This is what the persona and analytics would lead me to believe. mobile app. web analytics. mobile app. web analytics. Business suit. Shined shoes.

Travel 40
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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Mobile users in the Asia-Pacific region are driving much of this growth. A final example of how cultural fluency can boost engagement and conversions: when the sales on a global airline client’s Korean site wasn’t keeping pace with sales in other markets, an investigation revealed why. billion active users worldwide.

Marketing 100
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Bots And The Next Wave Of Marketing

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Bots have been responsible for tarnishing online measurement and analytics forever. They can now exploit cookies to appear human, they can impersonate mobile devices to consume media, and have systematically fooled some of the better ad tech into thinking that this was all done by human beings. mobile app. mobile device.