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How to measure brand awareness

Sprout Social

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand.

Brands 108
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The 9 best reputation management services for your brand in 2024

Sprout Social

Improves the credibility and trust of your brand According to a 2024 BrightLocal survey , 77% of consumers check at least two review sites or platforms before making a purchasing decision, and 71% of consumers would not consider using a business with an average rating below three stars. This will deepen your connection.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 109
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An Explicit Link Between PRISM and Social Media Intelligence

Net-Savvy Executive

Here are the organizations mentioned, along with links to some of their relevant work: Big Brother Watch : Online Privacy Survey. As monitoring becomes pattern detection becomes predictive modeling, it becomes more likely to make people uncomfortable. Demos : #Intelligence , Policing in an Information Age.

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What is a Net Promoter Score (NPS) and how do you measure it?

Sprout Social

Once you’ve fine-tuned your NPS survey process, you can then establish a structured approach to following up with detractors. With enough data, AI analytics tools can predict churn patterns and provide recommendations for intervention, contributing to a stronger overall customer experience.

Survey 87
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When’s the Best Time to Publish Blog Posts?

ProBlogger

I found that retweets exhibit a strong diurnal pattern, in that they’re more common during the day and less so at night. While your niche maybe different, this data was based on analysis of nearly 100 million retweets, so in aggregate, Friday at 4pm is indeed the most retweetable time of the week.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Wear Patterns: Evidence of stress or overuse, e.g. damaged power cords or hinges. Surveys and interviews presuppose (often incorrectly) that you know how and why your customers are (and arent) using your products and services. want to see more: original research, surveys etc. Being an anthropologist takes a certain mindset.