Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 107

Sentiment Banking Patterns Hotels 107

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 106

Brands How To Sentiment Metrics 106

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message. This will deepen your connection.

Reputation 90

Reputation Brands Sentiment Survey 90

Sprout Social

FEBRUARY 21, 2024

It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. Once you’ve fine-tuned your NPS survey process, you can then establish a structured approach to following up with detractors. For example, say you work with a retail brand that collects NPS survey data.

Survey 85

Survey Loyalty Data Aggregator 85

Sprout Social

SEPTEMBER 5, 2023

Tag Reports : Access an overview of your inbound and outbound tagged messages to easily analyze campaign effectiveness, volume and performance patterns. The Total Economic Impact™ study found that Sprout eliminated manual data aggregation to prepare monthly reports by 75%, resulting in $39,000 in savings over three years.

Social Media 127

Social Media Social Media Management Team Collaboration 127

Convince & Convert

JULY 27, 2012

The data point that jumped out to me is from a survey they did from 71 social pros, actually. I should actually check, probably some people that have been guests on this podcast, were part of this survey. You derive that, Richard, by as you mentioned, looking at sentiment, right? Most sentiment analysis is sort of binary.

Airlines 115

Airlines Sentiment Hotels ROI 115