Convince & Convert
APRIL 10, 2018
Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.
Convince & Convert
APRIL 10, 2018
Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.
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Direct Marketing Observations
FEBRUARY 9, 2010
The contraction of mass-market media has brought plenty of pain. Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media.
Net-Savvy Executive
OCTOBER 25, 2012
I sometimes summarize the opportunity of social media analysis as using computers to "read the Internet." In 2007, I pointed out the need to link social media monitoring to customer service , because most of the problems that people were seeing as PR problems started with unhappy customers. Now what happens?
The Realtime Report
AUGUST 29, 2012
The company recruited people using social media, and at Parkinson’s research conferences. ” What do you think – can a social media-based approach to genetics research really work? Participants were asked for a DNA sample, and sent online surveys about their diagnosis, symptoms and lifestyle habits.
Proactive Report
OCTOBER 18, 2009
A thoughtful post from Gina Chen , a 20 year veteran journalist, lays out clearly how mainstream media newsrooms should use social media today. Find, aggregate, give context and meaning to the news. Use crowdsourcing. Can you be part of their crowdsourcing? Do you have a social media newsroom?
Buzz Marketing for Technology
JUNE 27, 2008
Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.
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