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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Sprout automatically collects and consolidates information from a variety of sources such as Facebook, Instagram, TripAdvisor and Google My Business, and analyzes the feedback data through text analysis.

Brands 114
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AI won’t replace social teams: Here’s why

Sprout Social

You need to make sure what’s happening on your social channels is human-fed and human-curated. But even when AI does analyze the latest data from your channels, comments or larger social space, it can’t always grasp human nuance. “It For you, that means less time aggregating data, and more time acting on it.

Team 135
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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis. The ability to easily curate content using the browser bookmarklet. The unified inbox that shows me Twitter @replies, retweets, and DMs plus Facebook comments in one place.

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45 of the Best Social Media Analytics Tools

agora pulse

Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. Audiense Insights is an audience intelligence and analysis tool designed to help you connect with your customers. Squarelovin is an Instagram marketing platform that collects and curates UGC.

Analytics 179
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13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. The list goes on and on.

Analysis 104
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A Guide To Curated Content: Everything You Need To Know

Keyhole.co

Content curation means more than rummaging through the internet for what to post on a slow day. This guide will cover the basics of content curation as well as the benefits it can bring (spoiler alert: a lot). What does curated content mean? How much content should you curate? How much content should you curate?

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. The more active interactions, such as shares, comments, and reactions, a post has, the more people will see the post. Curate user-generated content.