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Convince & Convert
MARCH 8, 2012
This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.
Buzz Marketing for Technology
AUGUST 11, 2010
And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today.
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Convince & Convert
JULY 29, 2012
There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook?
Buffer Social
NOVEMBER 30, 2016
How power is shifting from companies and brands to consumers. PPC for lead generation and B2B. Using Google AdWords. PPC for lead generation and B2B. Google Tag Manager. How data fits into a company’s marketing strategy. Marketing in a Digital World. Offered by : Coursera. Skill level : Beginner.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Here are 10 reasons why you as a company entity should avoid it.
Hootsuite
JULY 17, 2019
Every company has different resources and different priorities. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. B2C Product: 20.9%. Content hosting.
Twist Image
AUGUST 16, 2012
These were all real companies, they insisted, with soaring revenue and healthy profits. Of course, even bloodied, none of these companies is going out of business. Last time I checked, Groupon was a daily-deal retail business, Facebook was an online social network and Zynga was a gaming company. Companies need time.
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