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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is important because the majority of Instagram users are in the 22 to 35-year-old age group. Everything is being driven by mobile. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. A balanced communications strategy is going to maximize the return on investment.

Marketing 199
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What Every Marketing Department Needs to Know About Google+

Convince & Convert

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Google 167
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. You can e-mail them at sales [a] mobify [dot] me with “non-profit” in the subject line to get the discount.)

Tools 247
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Its time next year to embrace it!

Marketing 217
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Its time next year to embrace it! Mark it down people ;-).

Marketing 157
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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). Google AdWords Keyword Tool.

Tools 141
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How to Use Advertising to Promote Your Blog

ProBlogger

The reach of AdWords is enormous as it opens up places to advertise everywhere from Google results pages through to many many thousands of websites on any number of topics. Facebook Ads allows you to run ads that target certain demographics and interest groups. Many bloggers have used this with great effect to launch their blog.