Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. The same is true in social media.

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Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

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Social Media Statistics Strategy Research 159

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. – [link] (via @jaybaer) randyx123 I like your post Jay.

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Convince & Convert

JUNE 22, 2010

and everyone wants to preach the good word of social media and it's healing powers. and everyone wants to preach the good word of social media and it's healing powers. You have to commit to social media for the long haul to see the benefits. You also know how to measure your ROI effectively.

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Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. In small businesses or one man bands it's easier to get an overview of who's responsible for what. The who is doing what piece of the puzzle.

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Social Media Consultant Strategy Organization 140

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 25, 2010

Great for small businesses.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. If someone is using them as the strategy what will happen when they are not the dominate force?

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Social Media Consultant Video Strategy 134

Hootsuite

OCTOBER 19, 2021

Facebook Business Suite is a very useful tool for anyone using Facebook and/or Instagram as their primary social media marketing and advertising platforms. Suppose you’re primarily a content creator, or you’ve monetized your Facebook and Instagram accounts through brand collaborations and advertising. Create ads.

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Facebook HootSuite Marketing Comparison 132

Convince & Convert

SEPTEMBER 21, 2010

Because I find that's a typical question for the small biz looking to get started. link] Junta42 / CMI Social Media Monitoring Tools – How to Pick The Right One [link] by @ktvan via @jaybaer [link] Katie Van Domelen This is actually a really timely comment. Thanks for bringing those up here! link] Katie Van Domelen I agree.

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Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments.

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Social Media Strategy Analysis Reputation 119

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

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Social Media Strategy Consultant Social CRM 137

Convince & Convert

SEPTEMBER 1, 2010

Early in my online career I did a lot of website strategy and online advertising. link] Marjorie Clayman So very very true, and I’m glad that you tied things other than Social Media into it. One of the sadder experiences of my short career occurred around an online advertising campaign. We bought the space on a flat rate.

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Social Media Consultant Social CRM eBook 120

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Today, I still believe we are in the Social Media “Honeymoon&# period. Think of it this way. – even a novice can go a long way.

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Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. But I think that we must understand that all social media sites do not work for every industry.

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Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 15, 2010

SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.] little of your creativity, and keep the principles of social networking in mind. You can start with the 5 step process for social media success. Im Jay Baer.

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Social Media Strategy Social CRM Consultant 165

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Measuring performance data across your social networks, and integrating listening data, enables you to get the big picture of your brand’s health quickly. Who is this for? Who is this for? Free or premium?

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Social Media Tools Sentiment Small Business 96

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) This is a marketing driven strategy.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) This is a marketing driven strategy.

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Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 8, 2010

I work with small businesses and their first thoughts on listening is what are people saying about us. I work with small businesses and their first thoughts on listening is what are people saying about us. While this is important, they forget that the listening is also opportunity for led gen.

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Social Media Foursquare Consultant Airlines 128

Convince & Convert

SEPTEMBER 20, 2010

link] Liana Miller Good read RT @swoodruff: Is Twitter for Business Even Worth the Trouble | Interesting thoughts from @jaybaer [link] [link] Patrick Garmoe Really agree with Scott and Bret. For small businesses, I think the benefits come in great chunks (with little benefit other than education in between).

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Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 20, 2010

Corporate America should take note… More from Convince and Convert 7 Deadly Sins of Social Media Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers Convince and Convert Recommends The Real Cost of Social Media (Danny Brown) Social Media, Blogging and Why It's Perfect for (..)

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Social Media Strategy RFP Social CRM 115

Techipedia: Tamar Weinberg

JUNE 23, 2010

and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. Besides, what if there was no online platform to network? That’s what Social CRM systems are trying to solve.

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Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. The second is the humanity that companies are able to bring using social media.

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Social Media Strategy Consultant Social CRM 153

Convince & Convert

APRIL 7, 2010

Here’s my very favorite tweet about that subject: from @seancuthbertson And another good one from @karimacatherine I’m a big believer that small business should constantly be monitoring Twitter (and now Foursquare and Gowalla). Clearly, Foursquare has absolutely no value to a business owner.

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Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 20, 2010

So called social media marketers are lured by the instant spread of their business using social networks and hence they ignore the basics! link] Allen – Personalbrander Social Media Marketing has become one of the essential marketing channel to business of any kind! philsimonsystems Great post, Jay.

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Social Media Strategy Affiliate marketing Company 159