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FEBRUARY 1, 2017
It's not a question of "if" creativity and advertising will be automated, it is a question of "when." There is a certain speed that the business of advertising has entered into, and it's going to shift from areas like the time we spend on finding the right media placement and pricing, down to the actual ad creative itself.
Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Well actually, we can.
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FEBRUARY 4, 2013
When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. It's still fairly traditional, isn't it. " Instead of showing things (in an ad), brands can actually do things.
Buzz Marketing for Technology
DECEMBER 15, 2009
Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Listening tools will also get much stronger – Another tool opportunity is for listening tools to do better sentiment analysis and routing of the real opportunities both positive and negative directly to the sources in the organization.
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MAY 17, 2012
Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Facebook is not (just) an advertising platform. There are probably much better places to advertise.
Buzz Marketing for Technology
DECEMBER 15, 2009
Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Listening tools will also get much stronger – Another tool opportunity is for listening tools to do better sentiment analysis and routing of the real opportunities both positive and negative directly to the sources in the organization.
Laurel Papworth
FEBRUARY 18, 2016
Facebook’s Partners are vast – I currently only have (personally) access to Quantium but their deals with Acxiom, Datalogix, Epsilon etc should give access to Facebook (and anyone advertising regularly) all the major frequent flyer programs, insurance, credit cards and loyalty cards. Sales love this one.
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