Twist Image

JULY 18, 2012

The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. The answer is: yes.

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Twist Image

FEBRUARY 4, 2013

When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. It's still fairly traditional, isn't it. " Instead of showing things (in an ad), brands can actually do things.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Ignite Social Media

AUGUST 2, 2022

While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like). Advertising on TikTok may just change the way you think about digital marketing or the platform in general. Prioritize User-Generated Content. So go vertical, or go home. Prioritize TikTok Ads.

Strategy 91

Strategy Marketing Banking Influencer 91

Laurel Papworth

FEBRUARY 19, 2013

Facebook Advertising and Sentiment. It’s not huge stretch to see that companies will want (most of the time) to advertise to people who are positive and beaming about their products, or neutral and enquiring about their products. Facebook Advertising as a Free Marketing Tool. Lube anyone? what they are talking about.

Research 107

Research Nielsen Sentiment Facebook 107

Audiense

NOVEMBER 1, 2016

Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. “The optimisation of advertising involves many factors. “The optimisation of advertising involves many factors. 191% increase in lead generation. .”,

Twitter 89

Twitter CPA CPC Social Graph 89

Twist Image

MAY 29, 2012

You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. If we lay that business model against other companies that sell advertising (think newspapers, magazines, TV shows, radio stations, online channels - like The Huffington Post , etc.), advertising revenue.

Facebook 108

Facebook iPad Social Graph Apple 108

Twist Image

JUNE 28, 2014

When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. online advertising.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Laurel Papworth

MARCH 13, 2018

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

Course 60

Course Social Graph Facebook Analytics 60

Laurel Papworth

MAY 24, 2017

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

Course 56

Course Facebook Social Graph Training 56

Twist Image

FEBRUARY 8, 2013

The growth of content marketing and native advertising also validates this. native advertising. online social network. paid advertising. social graph. social insight. social scale. You can read more about that line of thinking right here: Where Digital Creative Is Different. Back to Facebook.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Twist Image

JULY 16, 2011

When I ask my connections in other online social networking sites what they like about Google + that's currently not happening in places like my Blog, LinkedIn , Facebook, Twitter, etc. the most common response is the ability to segment the social graph (Google + calls them, "circles"). advertising. google docs.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Twist Image

MARCH 19, 2013

Some key findings in the Pew Research Center are: Digital advertising is growing very slowly at only three percent and is not able to compensate for the loss of print revenue. Print advertising continue to fall. The bleeding in print has transcended the losses in classified advertising. classified advertising. journalist.

comScore 108

comScore Compete Yahoo Social Graph 108

Laurel Papworth

JULY 5, 2017

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

Course 45

Course Facebook Social Graph Hashtag 45

Twist Image

APRIL 23, 2013

This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. It''s not just about social media marketing, either. advertising. social graph.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Twist Image

MAY 17, 2012

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Facebook is not (just) an advertising platform. There are probably much better places to advertise. It's doubtful.

Facebook 107

Facebook Automotive Press Release Banking 107

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Social Search could it be a Google Killer? Tags: Advertising Business Intelligence Content Marketing Facebook Mobile Social Media Social Networking Videocasting behavioral targeting.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Twist Image

SEPTEMBER 20, 2011

It goes beyond my self-admitted social flaws (more on that here: The Gentle Art Of The Retweet ). advertising. social graph. social media validation. Tweet too often. Tweet too little. case study. content publishing. mass media. publishing. twist image. value of twitter. youtube.

Twitter 94

Twitter Social Graph Case Study YouTube 94

Stay N' Alive

APRIL 10, 2011

It's time for Google to realize that Facebook owns your social graph. I don't see them checking into already social places like Foursquare or Facebook Places. Their crown jewels are providing simple places to integrate advertising. I absolutely love that they're trying, but I don't get what benefit "+1" gives me.

Google 111

Google Social Graph Facebook API 111

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Tags: Social Networking Business Intelligence Advertising Facebook Mobile social media behavioral targeting Videocasting Content Marketing. I predict you will see Facebook surpass Google by Valentines day 2010.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Twist Image

JUNE 26, 2015

So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future?

Brands 40

Brands Retail Social Graph Repository 40

Twist Image

JUNE 12, 2012

This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. online social network. social graph. social media. social technology. " The answer (after a quick review) is nothing. digital media.

MySpace 105

MySpace Social Graph Mobile YouTube 105

Twist Image

JUNE 19, 2015

The more time spent on it, the higher the value (or amount) of advertising that could be placed against it. Did they like the content so much that they would be willing to acknowledge it to their social graph (a "like" or a favorite)? banner advertising. social graph. social media. banner advertising.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Laurel Papworth

JANUARY 23, 2017

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

Course 40

Course Facebook Social Graph URL 40

Convince & Convert

JANUARY 13, 2011

If you’re calling yourself a digital strategy consulting company but your prospective customers know you as an advertising agency, there’s a fundamental disconnect that you can uncover and address. The obvious potential here is talent recruiting, in both finding potential employees and examining their online social graphs.

Company 142

Company Conversation Radian6 Social Graph 142

Laurel Papworth

APRIL 24, 2010

The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site. Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news. WowOWow Women on the Web (0).

Social News 79

Social News News Facebook Web 2.0 79

Little Web Giants

NOVEMBER 4, 2014

Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Advertiser : Can also create ads. These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. Campaign Level.

Social Media 47

Social Media Facebook Marketing CPM 47

Laurel Papworth

FEBRUARY 18, 2016

Facebook’s Partners are vast – I currently only have (personally) access to Quantium but their deals with Acxiom, Datalogix, Epsilon etc should give access to Facebook (and anyone advertising regularly) all the major frequent flyer programs, insurance, credit cards and loyalty cards. Facebook Friends = No Mortgage or Loan.

Data 40

Data Social Media Insurance Training 40

Buzz Marketing for Technology

SEPTEMBER 22, 2008

That's when we make the pivot from finding a target audience and moving messages to them – to creating Social Branded Applications that give away the message and letting the audience tailor it to the social graph.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Little Web Giants

NOVEMBER 4, 2014

Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Advertiser : Can also create ads. These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. Campaign Level.

Social Media 28

Social Media Facebook Marketing CPM 28

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Facebook’s objective is to get everyone on the planet on Facebook and then advertise to them. Created by Inigral Inc. ,

Education 130

Education Class Groups Groups 130

Bare Feet Studios

JUNE 9, 2010

Yes Facebook is big but it is also incredibly noisy and same issue with a real conflict in the interests of the user, the advertisers, and of course the spam, troll, and hacking issues. To your point that free+advertising is and old and dying way of doing business, less and less people are tolerant of advertising in free mechanisms.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Twist Image

MARCH 14, 2012

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the best we can do?" Twitter is placing promoted messages within your stream of tweets.

Adwords 106

Adwords Social Graph Affiliate marketing Advertising 106

Twist Image

JULY 3, 2012

There was book on the future of advertising (or media. Why would anyone want me to send a message to my entire social graph about something that I have yet to spend any time with? It's the same reason I do not complain about brands or customer service issues that I encounter: I do not want to use my social graph as leverage.

Social Graph 102

Social Graph Publishing LinkedIn Advertising 102

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. Janet Fouts : Social Media Coach! The Michael Schneider : Social Media technologist and groundswell evangelist.

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.

Social Media 122

Social Media Strategy CoTweet CoTweet 122