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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. awesomeco.com/bestproductsever) or went to a URL that starts with (e.g.,

LinkedIn 177
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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. The types of sites vary but most are trusted, authoritative brands with large audiences that have produced quality, popular content for years.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

According to a Pew Research survey of American Snapchat users, 46% reported that they visit the site several times a day. That puts the site just ahead of Instagram’s 42% and just behind Facebook’s 51%. These users spend an average of half an hour a day on the site. Here’s the thing: those who like this platform, really like it.

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

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Important Factors to Consider When Conducting SEO For Your Site

BeingOptimist

The experience of your site’s users is as important as your website’s optimization. This process involves creating quality content that tells readers and search engines what your site is all about. If your content is high-quality and informative, it will boost your site’s rankings and attract more visitors.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. This is a full-screen interactive or informational destination page within the Facebook mobile app.