yMarketingMatters

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

You MUST continue to boost and advertise your Facebook content to reach your followers and new targeted audiences. ? I say again: To reach your fans and new audiences, you MUST continue to boost and advertise your Facebook content. And if you haven’t invested in Facebook advertising, START NOW! Don't Panic. BONUS TIPS.

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. Why is Facebook the place to be for video advertising? Vine (6-seconds).

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Social Media for Your Business: Quality Over Quantity

yMarketingMatters

That’s the power of social media marketing. This is why social media marketing cannot be matched by other mediums like PPC, SEO and online advertising. Blog Marketing Social Media for Business Social Media Marketing' Did I ask for or encourage action (like, share, comment)? Building an OWNED following.

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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

As with all advertising and marketing, the metrics to gauge success depends on what you are trying to accomplish. Include some sort of branding on your posts but not in an “advertising” way. But it’s not always easy to interpret what numbers matter and what metrics mean “success” for your business?

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Social Media Updates: March

yMarketingMatters

March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Facebook has long had a News Feed algorithm , one that has drawn the ire of users and marketers alike. Here we go…. Now, Facebook-owned Instagram is following suit.

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Social Media News & Updates: February

yMarketingMatters

In February, Facebook started showing relevance scores as visible metrics in their advertising reporting tools. It is aimed at helping people discover the things they love, and to help marketers to place their products in front of the right users through paid advertising. Have you noticed this yet on your Newsfeed?

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Social Media Updates: November

yMarketingMatters

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. What’s great about local awareness ads, is that they help Facebook users to find more useful products or services nearby, and it helps businesses to reach out to this market.