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FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. link] ethan Hi Jay, Thank you for the review.

Social Media 127

Social Media Marketing Social CRM Consultant 127

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APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. So, I peeked at YouTube. The YouTube channel is barely mentioned on Facebook.

Social Media 120

Social Media Content Analysis Sports 120

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JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media 153

Social Media Policies Consultant Social CRM 153

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MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(.

Consultant 122

Consultant Metrics Social Media Social CRM 122

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MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you? The reviews business will be transformed by geo-location. Just like websites.

Social Media 134

Social Media Consultant Video Strategy 134

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MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course. Today, that initial contact can be created over a few hours using social media. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect.

FAQ 137

FAQ Content Consultant Social Media 137

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JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. There's a lot that's going to need to be legislated after the event and those two words would drive any corporate lawyers nuts.

Social Media 156

Social Media Strategy Consultant Social CRM 156

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SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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JULY 14, 2010

[link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. The challenges and chances of facebook, twitter, YouTube et.

Social Media 134

Social Media Strategy Metrics Organization 134

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SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Podcasts vs. YouTube. This chart shows usage of five major social outposts by organization type. Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

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APRIL 6, 2010

Seek Content Inspiration Creating successful social media content isn’t just status updates. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Take your top keywords (including your company name, product name, etc.) What shows up in these search results? How much photo and video content appears?

Brands 143

Brands Content Social Media Consultant 143

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APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. I try to add value, have conversations, RT good info, and occasionally promote an event or blog of my own. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful.

Social Media 128

Social Media Consultant Health Care Questions 128

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MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

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FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Case Study Strategy Study 117

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SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. I think Facebook pages are a tool that are not given enough credit right now.

Social Media 155

Social Media Radian6 Strategy SM2 155

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MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars.

Social Media 137

Social Media Strategy Consultant Social CRM 137

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JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting.

Social Media 128

Social Media Foursquare Consultant Airlines 128

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FEBRUARY 9, 2010

You know, kind of like “We are really not a transparent company, but we play one on YouTube.&# Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc.

Social Media 119

Social Media Strategy Survey Social CRM 119

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SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before.

Social Media 164

Social Media Strategy Engineering Social CRM 164

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AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. And a search engine of it's own. link] jaybaer Indeed.

Social Media 167

Social Media Facebook Marketing Consultant 167

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AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. And a search engine of it's own. link] jaybaer Indeed.

Facebook 167

Facebook Consultant Social Media Sites 167

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SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. 2) Measurable: Do you monitor your site via web analytics software and/ or advertising tracking beacons?

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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SEPTEMBER 20, 2010

Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. link] Sylvain Martel I work in the fabulous world of advertising, i am twitter user and honestly, for a long time, I retained my clients from investing too much time on it. link] jaybaer Thanks for the comment Jon.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

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MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

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APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Foursquare makes me figure that out on my own by browsing my feed. That is troubling.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Techipedia: Tamar Weinberg

JUNE 23, 2010

Just a guys personal profile on Facebook Facebook makes the bold claim that they have 400 million accounts, which is a great number to a potential advertiser or business looking to jump on the bandwagon. Contributions on a Facebook event wall that come from a social media aficionado whose name clearly isn’t on his (her?)

Facebook 268

Facebook SEO Policies Groups 268

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SEPTEMBER 2, 2010

It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. Inevitability Sure, we all talk about Facebook and Twitter and YouTube. Social media is just that, social.

Social Media 153

Social Media Strategy Consultant Social CRM 153

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APRIL 27, 2010

[link] Clinton Bonner This so reminds me of Christoph Waltz's acceptance speech for best supporting actor at this year's Oscars for his role in Inglorious Bastards… Everyone has to do the obligatory “thank you(s)&# just as an element of Randy's job was to provide the information he needed to convey … If you haven't (..)

Social Media 131

Social Media Strategy Airlines Types 131