Social Media Today

JUNE 25, 2020

YouTube has showcased some of the best examples of advertising on its platform as part of its 2020 NewFronts event.

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YouTube Campaign Eventful Advertising 218

Keyhole.co

FEBRUARY 16, 2024

What sets your YouTube competitors apart? How do they make their videos rank better than yours on YouTube? You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. What is YouTube competitor analytics ?

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Analysis YouTube Tools Strategy 52

Social Media Today

OCTOBER 11, 2019

YouTube is testing a new option which would enable advertisers to reserve ad space around specific events, months in advance.

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YouTube Eventful Advertising 167

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. It’s a weakness if you expect people who perform your optimization event to also perform other actions. Your performance goal is Conversions (number or value) and the conversion event is Purchases. But there are times when broad targeting is bound to fail.

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Embedding Eventful Cost Issues 161

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. But, a custom metric can get really interesting if you use custom events like I do. Scroll Depth Event.

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Metrics Examples Facebook How To 214

Jon Loomer

SEPTEMBER 28, 2023

When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may need to create custom events so that you can track them.

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Embedding Metrics Eventful YouTube 136

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy. Source: YouTube.

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YouTube HootSuite Marketing Video 145

Social Media Strategies Summit

MAY 24, 2019

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Enter YouTube. According to recent research from Statista , 96% of 18- to 24-year-olds and half of internet users over the age of 75 use YouTube. Top 10 Best Brands on YouTube.

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YouTube Brands Fashion UGC 124

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? Metrics: Standard Events. The standard pixel events you care about will differ depending on your website. The main two standard events that matter for my website are purchases and registrations. Metrics: Custom Events. I’ve created three different custom events.

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Metrics Facebook CPC Eventful 212

agora pulse

MARCH 14, 2018

Video advertising is dominating on multiple social media platforms. Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. How to Create YouTube Ads.

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YouTube Campaign Adwords How To 103

Jon Loomer

JANUARY 19, 2022

That doesn’t mean you should abandon the pixel or targeting built off of pixel events. USE IN ADDITION TO: Custom audiences based on embedded YouTube video views. Second, engagement with these videos gives advertisers retargeting capabilities. Facebook videos (videos that you upload to Facebook) have many benefits.

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Facebook Instagram Advertising Engagement 207

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. Standard Events. Custom Events. But the advantages are undeniable.

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Eventful Advertising Embedding Conversation 186

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Advertising Engagement Facebook Study 238

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The TLDR version?

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Fashion Influencer Ensembli Instagram 95

Mindjumpers

NOVEMBER 15, 2011

These campaigns mostly catch the eyes of advertising and marketing enthusiasts and I for one happen to fall in this category! The unusual promotional video: To capture the journey of McDonald’s during the last 30 years, the food chain has created a YouTube video. The video is placed on their YouTube page. Yes, of course!

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YouTube Video Transportation Campaign 182

Jon Loomer

APRIL 5, 2023

What I do know is that among its capabilities is sending web events for Facebook Conversions API. Something I didn’t immediately understand is that Zaraz isn’t a replacement for Google Tag Manager’s client-side events. Zaraz will only send the server-side events. We’ll need to address that later.

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API Conversation Facebook Eventful 159

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

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Advertising Features Facebook URL 100

Twist Image

OCTOBER 11, 2013

Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Check this out: Small-to-medium-sized businesses waste 25 percent of their search advertising spend.

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Advertising Adwords YouTube LinkedIn 95

The Realtime Report

JULY 21, 2014

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch. Facebook tests new ‘buy’ button for online purchases in U.S.

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Buy News Tumblr Foursquare 173

Idaconcpts

FEBRUARY 5, 2011

The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool.

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Advertising Social Media LinkedIn How To 155

Small Business Mavericks

MARCH 19, 2011

» Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. » Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. So what are the benefits to having your own YouTube channel?

Small Business 150

Small Business YouTube Real Estate Case Study 150

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. These features allow you to keep Twitter a safe place for your brand and community.

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Reputation Tools Brands How To 129

Ignite Social Media

MAY 6, 2021

While they’re still in the early stages of testing , we’re anticipating this feature to roll out quickly and are curious to see how they plan to bring audio into their events and groups. . LinkedIn Events. Online events are becoming popular across platforms but using LinkedIn events is another option for brands to consider.

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LinkedIn Marketing Eventful Compete 202

yMarketingMatters

OCTOBER 12, 2019

Seek out partners and influencers that will spread your content online via social media, webinars, podcasts or at in person events and trade shows. The content you share on these platforms will be shown in the search and will give people ways to reach you: Youtube , Reddit , Digg , Slideshare , Triberr JustRetweet , Scoop.it.

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Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 12, 2019

Seek out partners and influencers that will spread your content online via social media, webinars, podcasts or at in person events and trade shows. The content you share on these platforms will be shown in the search and will give people ways to reach you: Youtube , Reddit , Digg , Slideshare , Triberr JustRetweet , Scoop.it.

Content 130

Content Paid Search Digg Reddit 130

The Realtime Report

MAY 5, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook.

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Mobile News Social Media Video 172

Buffer Social

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions.

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News Social Media Airlines Collaboration 71

Keyhole.co

DECEMBER 26, 2023

million Facebook: 49 million YouTube: 13.6 The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. For example, Red Bull posts user-generated content like the above YouTube short on their channel. million YouTube subscribers. Instagram: 19.1

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Social Media Strategy Sports Meme 52

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With over 12 years of experience as an industry thought leader in customer advocacy, lifecycle marketing, social media/digital advertising, event marketing, digital marketing, and community management. Catch all episodes here. Episode Summary.

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B2B Press Release Apple Loyalty 90

Sprout Social

NOVEMBER 18, 2020

Whether you’re wanting to advertise or post organic content, it’s smart to adopt an Instagram Stories strategy to increase brand awareness. Learn how to prepare for a successful livestream and promote your content as part of an ongoing strategy after the event. YouTube Video Tips. How to create a YouTube account for business.

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Social Media Video Strategy Tips 108

Likeable

OCTOBER 9, 2018

In its 15th year, Advertising Week continues to serve as a useful way to take the pulse of the current state of the advertising industry (and guess about its future).

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Advertising Authentication Influencer Trends 59

Hootsuite

NOVEMBER 14, 2022

YouTube Partner Program. The combination of video view earnings and partial ad revenue means YouTube creators can start earning decent money with an audience of a few thousand (or one really viral video). There are other ways to make money on YouTube , too. Host an event or workshop. Thinking of hosting a virtual event?

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Ignite Social Media

OCTOBER 30, 2023

For example, advertisers can now target users based on their engagement with specific creators, videos, hashtags, or topics. Around the holidays, TikTok will launch bundled hashtag targeting around seasonal events like Christmas and Thanksgiving. This makes it easy for brands to align their campaigns with timely trends.

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Features Brands Real Estate Hashtag 91

Hootsuite

OCTOBER 8, 2020

YouTube and WhatsApp were the second and third most-popular platforms respectively. And according to Snapchat user statistics collected in 2018 , American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. But they use Snapchat most often, followed by YouTube. Snapchat launched in 2011.

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Social Media Statistics Marketing Reddit 145

Laurel Papworth

MARCH 17, 2021

Are you a social media manager in Higher Education interested in pixel retargeting, Facebook Ads, Twitter Ads, YouTube Ads, LinkedIn Ads and so on? In this lecture we go through tips and tricks for Colleges and Universities who are looking to advertise to their student and alumni audiences. pixel remarketing (website tags).

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Social Media Facebook LinkedIn YouTube 52

Keyhole.co

OCTOBER 30, 2023

million TikTok: 1 million YouTube: 249K subscribers LinkedIn: 523,700 followers Reddit: 11,500 members But since they have an online presence in various countries, their regional accounts also have millions of followers and activity. And they never miss a chance to greet or share joy at a regional event. But not Burger King!

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Engagement Social Media Strategy Meme 52

Ignite Social Media

JANUARY 8, 2024

YouTube requires someone to hit play (autoplay videos don’t count as views) and watch for 30 seconds. It’s a very common metric for paid social advertising. Staying on the right side of the law by disclosing sponsored content and adhering to advertising regulations. So not all views are created equally.

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Social Media CPA CPM Marketing 124