Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Oktopost

AUGUST 19, 2021

Julia Shullman, General Counsel & Chief Privacy Officer at TripleLift takes the hot seat today. Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Privacy 62

Privacy Data B2B Apple 62

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. The extent of the limitation will depend on if the user opts-in or opts-out of this data collection.

Advertising 180

Advertising Facebook Policies API 180

Social Media Today

AUGUST 23, 2019

Google is looking to gain agreement from online platforms over new standards in ad tracking in order to address concerns with data privacy.

Proposal 167

Proposal Data Google Advertising 167

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. This prompt, most importantly for Facebook advertisers who run ads for mobile web, will be shown for Facebook and Instagram app users. To non-advertisers, this quote means nothing. The Future of Privacy-Altered Advertising.

Privacy 163

Privacy Advertising Facebook Mobile 163

BeingOptimist

MAY 31, 2023

Due to some privacy concerns users have started expressing concern and have asked if there is a way to see who has viewed their VSCO profile. Security: If you are concerned about your privacy, you may want to know who is viewing your profile. VSCO has been criticized for its privacy practices.

Privacy 98

Privacy Platform Policies FAQ 98

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

Analysis 69

Analysis Data Sentiment Metrics 69

The Realtime Report

SEPTEMBER 2, 2020

The Average Social Media Privacy. Privacy Policies vs. Historical Texts and Literary Works. Whether you care to admit it or not, we’ve all hit the “I accept” button on a privacy policy without reading the fine print. Up until recently, it wasn’t that big of a deal to not read privacy policies. Written by.

Policies 116

Policies Privacy Social Media Microsoft 116

Pixlee

JANUARY 30, 2020

Since taking effect in May of 2018, GDPR has amassed over €428 Billion in major fines for data breaches. Businesses are increasingly scrutinized on how they collect, store, secure, and share user data – and this impacts marketing teams very directly. How Does Consumer Data Privacy Affect Marketing?

Privacy 54

Privacy Data Widget Retail 54

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. This data greatly benefits social campaigns by providing valuable conversion insights, building audiences of qualified users, and powering conversion-based buying that encourages users to perform a specific action on a site.

Social Networking 127

Social Networking Privacy API Apple 127

Social Media Today

APRIL 26, 2018

So far it appears that advertisers and consumers are sticking with the platform despite revelations that privacy was compromised for 87 million users. Looks like the world didn't #DeleteFacebook.

Privacy 115

Privacy Report Data Facebook 115

Social Media Today

APRIL 26, 2018

So far it appears that advertisers and consumers are sticking with the platform despite revelations that privacy was compromised for 87 million users.

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Privacy Data Facebook Advertising 114

Ignite Social Media

FEBRUARY 13, 2024

Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online. Some advertisers likely calculated that the time wasn’t worth it if they weren’t confident it would drive significant engagement. So why did brands miss the mark on social this year?

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Analysis Hashtag Sports eBook 157

Forbes Social Media

MARCH 5, 2021

Secure cloud storage firm pCloud looked at the new Apple privacy labels featured in the App Store, analyzing ‘Date used to Track You’, ‘Third Party Advertising’, and ‘Developer’s Advertising or Marketing’.

Data 143

Data Apple Privacy Advertising 143

Jon Loomer

OCTOBER 25, 2023

Some of you will read this and feel comfortable, knowing that these changes are unlikely to impact you since you’ve adjusted well to the evolution of Meta advertising so far. Tracking challenges related to iOS 14 and privacy changes impact remarketing. The typical advertiser will not understand the subtle differences.

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Campaign Advertising Privacy System 182

Ignite Social Media

FEBRUARY 6, 2020

You may or may not have heard about the California Consumer Privacy Act (“CCPA”) and the new bill AB 375, but it’s a topic companies should be aware of. The California Consumer Privacy Act protects personal data of California residents. Is there a way around losing data? What data is considered “personal information”?

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Data Privacy Class Aggregator 120

Ignite Social Media

JUNE 23, 2023

New data shows opinions vary widely by age. New data has shown that a substantial number of users are open to paying for social media accounts in exchange for extra privacy, security, and other benefits, with younger people being much more willing to consider paying than those over age 45. According to the data, 48.9%

Social Media 148

Social Media Privacy Social Networking Data 148

SocMed Sean

MARCH 26, 2018

As I discussed in my last post, there is a lot of fervor right now about the security of Facebook data. In exchange for a free social media platform where we can share photos, connecting with friends and family, and watch cute videos of pandas playing in the snow, we give up our personal behavior data as our payment.

Data 168

Data Facebook Privacy Directory 168

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. incremental conversions. 71% lower cost per incremental conversion.

Advertising 121

Advertising Facebook CPM Committee 121

Jon Loomer

NOVEMBER 3, 2023

We need to talk about this… If you’re an advertiser, you’ve probably seen an article recently about how Meta will be banned from behavioral targeting in the European Union within two weeks. The European Union is an area we need to watch when it comes to behavior targeting and privacy laws. I’ve had so many people send it to me.

Privacy 147

Privacy Advertising Instagram Team 147

Social Media Today

OCTOBER 20, 2021

Facebook continues to add new options to help advertisers maximize ad performance, in-line with Apple's data privacy changes.

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Apple Privacy Facebook Advertising 207

Webbiquity SMM

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. After an intense user backlash and a decline in numbers, Instagram pledged to readjust its terms to tighten up privacy.

Social Networking 171

Social Networking Privacy Policies Foursquare 171

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

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Data Social Media HootSuite Template 94

SocMed Sean

FEBRUARY 18, 2016

Today, Cassie shares some insights about privacy issues related specifically to Facebook. You can also check out some of Cassie’s other tips on Twitter at @SecureThoughtsC Facebook Privacy is an on-going concern. However, by doing this we’re exposing ourselves to many kinds of privacy breaches.

Privacy 100

Privacy Facebook URL Data 100

Jon Loomer

FEBRUARY 21, 2024

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. It could make or break your advertising.

Advertising 166

Advertising Campaign Conversation Eventful 166

Jon Loomer

APRIL 19, 2022

If the announcements related to Meta Advantage products are any indication, the future of Meta advertising is more automation and less control. Prior to new restrictions related to privacy and iOS 14+? The ad platform had all of the data in the world to not only give you results but measure them. When Facebook has less data?

Trends 207

Trends Advertising Privacy Data 207

Small Business Mavericks

MAY 16, 2014

According to Paige O’Neill on Marketing Pilgrim, When It Comes To Data, Big Is Not Always Better. Most of us have no idea what a petabyte is (one million gigabytes) but about a third of businesses will be managing that much data by the end of the year, according to industry estimates. Start with the data you have.

Data 98

Data Loyalty Policies Privacy 98

Twist Image

MAY 16, 2011

You can't throw a rock and not hit a concern about privacy and the use of our data online. Your data is not your own. You usage is being turned into data that the platform is going to use (in one way, shape or form). The other side of privacy. From a lack of permission and abuse to security breaches and scams.

Privacy 104

Privacy Avatar Public Domain Advertising 104

The Realtime Report

DECEMBER 5, 2022

Using a secure VPN is not just about bypassing Internet restrictions; online privacy is another major issue. Your online activity and data are exposed to anyone who has access to the Internet unless you hide your tracks as a cleaner would. Even your ISP (Internet Service Provider) spies on you and might log your data.

Privacy 91

Privacy Hosting Data Applications 91

Jon Loomer

OCTOBER 3, 2018

Facebook advertisers continue to experience challenges when using the platform’s custom audience feature to estimate potential audience sizes. In particular, many advertisers report seeing errors that state the audience size is “not available”. But there’s hope: Some advertisers are again seeing custom audience sizes.

Facebook 166

Facebook Advertising Privacy Issues 166

Unmetric

AUGUST 30, 2016

If you’ve not gotten the notification yet or simply clicked Agree without reading, here’s some news, WhatsApp is changing its terms and privacy policy. One group assumed the buy would result in advertisements on Whatsapp while the others thought the buy was for all the data. The internet was then split between two sides.

Policies 65

Policies Privacy Brands Notification 65

Webbiquity SMM

JUNE 21, 2022

Properly managing different channels will allow companies to get to know their customer, target their marketing, and harness the power of data so they can shape their future marketing. One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website.

Influencer 288

Influencer Brands Policies Privacy 288

Jon Loomer

OCTOBER 11, 2023

Meta advertising is nothing like it once was. The role of the advertiser has changed. Some advertisers have embraced this brave new world. Another turning point was iOS 14 and the movement towards greater online privacy generally. New tools and features have emerged. The strategies have evolved.

How To 189

How To Groups Groups Campaign 189

Jon Loomer

APRIL 18, 2022

Each participant downloaded a browser extension that allowed researchers to collect data from Facebook about their interests. If you’re skeptical, you can check the ways that advertisers can target you based on interests, too. For example, I recently promoted a highly technical blog post related to Facebook advertising.

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Study Facebook Advertising Research 203

Keyhole.co

NOVEMBER 8, 2023

These cover areas like data privacy, advertising, and intellectual property. Today, topics like data privacy are often making the news. Some regulations – such as data privacy and protection laws – have painful fines attached. Each individual market has its own data privacy laws.

Social Media 52

Social Media Policies Guidelines Privacy 52

The Realtime Report

FEBRUARY 19, 2014

Tracking consumers around the clock obviously yields a ton of valuable data for businesses and advertisers. Here are some of the trends revealed by Placed data (reported by Bloomberg Businessweek ): Asian American mothers shop at Trader Joe’s more often, while white moms visit big grocery chains.

Privacy 164

Privacy Apple Mobile Foursquare 164

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

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Patterns Sentiment Analysis Proposal 121