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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Facebook’s click-through rate for mobile newsfeed ads is 1.14% (out of 278 million impressions in June) – better than most display ads, according to Forbes.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. It shows the sites and YouTube features that viewers used to find your content. Browse features. YouTube advertising. Other YouTube features. You can also compare watch time data for individual videos.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Facebook is constantly adding and removing features for businesses. Advertising. Facebook changes its views and features often so you’ll want to make sure you see the profile from all of the viewpoints available to you. Be sure to look at all the Facebook features such as Stories and Live for the most comprehensive audit.

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. Their defining feature is that viewers can choose to skip them after the first 5 seconds.

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Managing and monitoring Facebook advertising campaigns is a lot of manual work. While you should still monitor your results, this feature helps limit some of the busy work that may have been unnecessary. CPM (Cost per 1,000 impressions).

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