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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. ” Videos (13.2%) are the third-most common type of content created.

Research 257
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

Ever wonder how much your average cat video generates on YouTube? Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Video views: Video views are the amount of views your video gets.

YouTube 94
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

Metrics 131
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

If you’re like most advertisers, th e last thing that you’d probably think about is Reddit Ads. That can be to the misfortune of some advertisers. The first will show up in the right-hand sidebar, which includes Google Display Network-styled large images or videos that are clearly advertisements. Ads in feeds.

Reddit 115
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. Metrics like CPM, CPV, and CPC compete reasonably well. You should probably look at TikTok advertising seriously. Account setup is still wonky. Not so anymore.

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.

YouTube 145
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. The company’s own tools show that Instagram’s advertising audience has grown by more than 76 million over the past three months, reaching a total of 1.16 billion people by the start of October 2020.

Report 145