Buzzwords Decoded: 32 Social Media Marketing Terms Explained
Ignite Social Media
JANUARY 8, 2024
It’s a very common metric for paid social advertising. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Not to be confused with CPA, a CTA is simply a Call to Action, such as “buy now” or “subscribe.” What does CPC mean? What does CPM mean?
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