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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s a very common metric for paid social advertising. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Not to be confused with CPA, a CTA is simply a Call to Action, such as “buy now” or “subscribe.” What does CPC mean? What does CPM mean?

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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

The bulk of the time, however, those pages that relate most closely to the subject you’re advertising will have the greatest success. With daily attention to finding the sweet spot for your bid prices, you’ll be able to lower your CPA sooner than you might think. Ad Testing.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. Vanity metrics in advertising The online advertising industry is built on the back of impressions.

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Show Me The Money – Top 5 Google AdSense Alternatives

Kikolani

There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there. Almost every network claims to offer ‘industry-high payouts’, but all too often that is a load of hot air, and some can’t even get their home-page looking good, so why would you choose to work with them?

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4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

I’ve talked about it on my podcast and dozens of listeners and industry colleagues contacted me saying that ad creative is the most important lever they pull, week in and week out. . A common pain point for advertisers is testing. 3 Try Out New Placements and Sizing Options. 4 Keep Testing.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. No matter what industry you’re in, video marketing doesn’t have to be conservative. Many marketers fixate their advertising efforts on Instagram and Facebook. I predict this trend will continue to rise in 2018 and beyond. Make it fun!

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