Ari Herzog

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Win a Copy of The Facebook Marketing Book

Ari Herzog

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? As with any form of internet marketing, when you’re focusing on tiny.

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Why #FacebookAdGrants is Fascinating

Ari Herzog

” Organizations large and small created marketing materials to tell their supporters and prospects to be their fan on Facebook. New marketing materials were created at great cost. Julia is joined by John Haydon , Farra Trompeter , and Beth Kanter , among others blogging about the need for a Facebook Ad Grants program.

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Commentary on Search Engine Marketing

Ari Herzog

This is a guest blog post by Dan Stevens. I have always claimed that the number of perspectives on search engine marketing and related processes is determined largely by the number of practitioners. SEM is all about making different marketing methods work towards a common goal, and not about choosing the right one to focus on.

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Facebook Followers: Profiles vs Pages

Ari Herzog

He blogged about the struggle of sharing the same information, and in some cases too much information, to everyone. So did Tara Coomans , who is unconvinced every solopreneur needs a Facebook presence for their business unless they need advertising or connections to other business pages. I will share my blog posts there.

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Introducing @Flextronics to the Social Web

Ari Herzog

The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. Read the company blog to discover the Extra 10.

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How to Cross Promote Without Crossing

Ari Herzog

This is a guest blog post by Jody Rein. Open session for all web marketing mavens with integrity out there! How far do you suggest we go to confirm the professionalism of advertisers? Tags: Features advertising strategy. No related posts.

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How Social Media Changes Retail Storefronts

Ari Herzog

This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. As I write this blog post, I’m at a local coffee shop and the social signage is noticeable. The only other product that is advertised is for Boar’s Head meat. My background is important. Got a question?

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