The Realtime Report

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. and… Apple?! Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter'

Apple 149
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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them.

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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them.

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Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

The Realtime Report

With FbStart, Facebook hands out goodies to mobile app makers – Facebook has accepted hundreds of small companies to a new program that gives developers access to services such as app testing and user research; only companies that already have apps up on the Google or Apple app stores are eligible to participate (WSJ).

News 173
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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. We know AT&T has a big nut to pay off after buying WarnerMedia but…. No kidding! What’s not to like?

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Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs

The Realtime Report

Facebook’s new offline sales measurement trick could make ad clicks obsolete – retailers using Facebook’s Custom Audience campaigns can now measure their offline sales; previously, offline conversion measurement was only available for advertisers working with a Facebook measurement partner (TechCrunch).

News 156
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Social Media News Ticker: Facebook Video Ads, Snapchat Adds Filters

The Realtime Report

Related Stories Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global.

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