Growing Privacy Concerns Put Social Networks’ Targeting at Risk
Ignite Social Media
AUGUST 19, 2020
Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site.
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