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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. and… Apple?! Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter'

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The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

Apple 154
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5 Reasons We’re Cautious About Facebook’s Plans to Launch Instagram for Kids

Ignite Social Media

The number one issue with social media, in general, is privacy, which has become a growing concern among not just marketers but the general public as documentaries over the past few years expose the inner workings of the network’s advertising systems. But why do they need information on younger and younger audiences? Child Safety.

Instagram 167
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Communication and Entertainment Apps Are Dominating. A quick look at the Apple Appstore on Friday shows that apps for virtual meetings, news, entertainment and social are very popular. This is happening a lot.

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A Twitch In Time

Twist Image

What, exactly, did Amazon buy? In the past half-decade, massive online communities have been created for people who like to sit back and simply watch others play and comment on their games. And Twitch is the eight-hundred pound gorilla of the video game watching and streaming community. Step two: buy the network.

Retail 83
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Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

The Realtime Report

In bid for ad revenue, Foursquare opens up home screen to big brands – brands that don’t have a brick-and-mortar location can now advertise on Foursquare’s home screen; MasterCard is the first to do so (AdAge). Foursquare.

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