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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them.

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How To Integrate Influencer Marketing With Email Marketing

Pixlee

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. This method demonstrates authenticity in your brand-influencer relationship as well due to dual-sided publicity. . Influencer content is powerful.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. . KiraGrace’s Social Media Marketing Manager Shelby Comito echoed the brand’s dedication to highlighting its audience authentically; “ We believe in the power of our customers’ voice.

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Why Brands Should Invest in a TikTok Strategy

Pixlee

Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. They are looking for more authenticity, purpose, and transparency. Using content created by your community of passionate customers helps you appear more authentic, personable, and caring.

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How To Forecast Creative Needs for Ecommerce

Pixlee

For example, two of the largest emerging trends at Shoptalk 2022 were authenticity in creative content, through user-generated content (UGC) and micro-influencers, and social commerce. Knowing these trends can help you more accurately forecast what topics and platforms to focus future campaigns and content around.

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2019 Influencer Marketing Trends for Brands

Pixlee

Brands have started to use a different approach by mixing influencer content across email , product-display pages , and advertising campaigns. This tactic helps maintain an authentic and consistent brand appearance across all channels, so the audience is receiving a familiar but tailored experience for the channel their using.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

This might explain why apparel tops the list of most popular product categories to shop for when buying on social media, followed by media (i.e., Instagram product listings allow brands to include tagged posts from real customers, giving users a more authentic look at why people love a product. movies, songs, etc.)

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