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Cross-network insights to drive your paid strategy

Sprout Social

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. More networks in play, means the need for more experimentation, optimization and analysis. There’s good news though!

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

Goods and Services Description.

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12 of the best competitive intelligence tools for marketers

Sprout Social

Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Sentiment analysis: Track customer sentiment around specific keywords. Data.ai (formerly App Annie) provides analytics and market intelligence for mobile apps.

Tools 95
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What Is the Line App? Everything Brands Need to Know in 2021

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Line also doubles as a news aggregator and media streaming service, providing users with access to daily articles, more than 70 million songs, manga, live videos, games and much more. Be strategic.

Brands 119
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AI Marketing Tools To Help You Win in 2024

Hootsuite

Bonus : Download this free cheat sheet with 250 professionally engineered ChatGPT prompts that will help you be more productive at work and in your daily life. Price: From $15 a month Who it’s best for: Editors, content strategists, SEO experts AI tools for advertising 20. Who it’s best for: Digital strategists, brand managers 24.

Tools 99
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Seven Traffic Techniques for Bloggers—and Metrics to Measure Them

ProBlogger

online advertising. see if I can use this kind of language to target more engaged traffic with other techniques, like search or social media advertising. Online advertising metrics. If you use advertising as a traffic generator, it’s pretty easy to assess whether it’s working: just look at your ad service interface.

Metrics 40
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How to Set Up Google Analytics: A Step-by-Step Guide

Hootsuite

Let’s say you want to be able to track how many people clicked on a downloadable PDF link. Without Google Tag Manager, you’d have to go in and manually change all the download links to do this. However, if you have Google Tag Manager, you can just add a new tag to your Tag Manager to track the downloads. Multi-Channel Funnels.

Analytics 145