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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid social offers numerous benefits to B2B marketers.

B2B 136
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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers. Why Facebook Marketers Shouldn’t Panic About Clear History and ITP Updates. Where marketers will see a clear impact is attribution windows, especially click-based conversions.

Apple 74
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277
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Are Startups The Future Of Media?

Twist Image

While it may be easy to define "significant" as a company doing interesting things, it's more practical to look at the media landscape, and you'll note a handful of advertising networks and multi-national media corporations command the majority of audience. So, who shapes the future of media? This should come as no shock.

Startup 104
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Google to Pay $22.5 Million to Settle FTC Privacy Charges

Bill Hartzer

According to the FTC’s complaint, Google specifically told Safari users that because the Safari browser is set by default to block third-party cookies, as long as users do not change their browser settings, this setting “effectively accomplishes the same thing as [opting out of this particular Google advertising tracking cookie].”

Privacy 95
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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

Facebook 217
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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

Political news site, The Hill , uses Snapchat to live-snap key political events and the larger world of politics and life in DC. Something that Facebook mastered on its way to becoming a dominant mobile advertising network. On the future of Snapchat: How Memories will affect Snapchat’s content.

API 40