Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Twist Image

JULY 18, 2012

The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. it's about the marketing.

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Now think about using that information to make your advertising more relevant and efficient.

Google 133

Google Facebook Paid Search Advertising 133

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Now think about using that information to make your advertising more relevant and efficient.

Google 98

Google Facebook Paid Search Advertising 98

Twist Image

JULY 31, 2013

That is the conversation that every marketing, advertising and communications agency needs to be having. This is all about the transformation of advertising agency into a digital agency. It''s self-serving for me write this (I own an independent digital marketing agency), but it''s true. Digital is everything. Brash talk?

Industry 108

Industry Advertising Advertising network Data 108

Viper Chill

JUNE 27, 2013

Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising. They’re the biggest (open) blog advertising network that I’m aware of, though in recent years they have featured more and more sites which aren’t blogs.

Analysis 84

Analysis Advertising Sites Automotive 84

Almost Savvy

DECEMBER 15, 2011

If this is your primary activity online, you are not a marketer. Like most things in life, success comes with focus, competence, passion, a unique vision and, yes, work. Perhaps, you’ve sent out promotional postcards (a.k.a. junk mail) in the past and are now looking for a more cost effective way to reach more people.

Social Media 273

Social Media ROI Construction Reputation 273