Akamai Marketing

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. If they are already a social media user, chances ar they are personally active in the social media scene already. Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii .

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Social media has reached the masses.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. A Facebook page was developed, it wasn’t actively utilized for the short campaign. 92 unique individuals created content on Twitter. Results: 958,399 Social Impressions. 425 Tweets. Sell-out event.

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there?

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Tool Tuesday: SocialOomph

Akamai Marketing

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. Welcome Direct Messages are both a useful tool and the bane of the Twitter existence.

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Tool Tuesday: PostRank Analytics

Akamai Marketing

It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). While most of this isn’t a surprise if you are monitoring your social media efforts, it is helpful to see it so cleanly laid out and including other sources besides Twitter. Removing one’s own activities (e.g.

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Welcome to Hawaii PubCon Foodies

Akamai Marketing

In honor of our social media world, this lists features favorite restaurants who are active in social media; a foodie/social media mashup if you will. We do have great restaurants here who aren’t active in social media, but what fun is that?! Follow @streetgrindz on Twitter for food truck updates too! And guess what?

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