Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Event monitoring.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 127

Reputation Tools Brands How To 127

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Data 118

Data Engagement Hubspot B2B 118

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. are aged 25–34, and 20.7%

Examples 52

Examples Strategy Twitter Marketing 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy?

Brands 109

Brands Sentiment How To Analysis 109

Oktopost

MAY 20, 2024

Marketing professionals are always deep in discussion about the most effective strategies, measurements, and tactics for success. And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website?

Social Media 71

Social Media Metrics Social Media Management Organization 71

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 107

Tools Tweetdeck Brands Sentiment 107

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. The social listening part is more active and strategic.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 71

Analysis Data Sentiment Metrics 71

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. There are five key steps you should take.

Data 139

Data Social Media Sentiment Team 139

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 24, 2024

The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 98

Influencer Brands Collaboration Authentication 98

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. Image Source Analytics from Keynote’s social listening feature is vital in this quest.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 91

Curation Social Media Management Tools Social Media 91

Sprout Social

JANUARY 10, 2024

A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. Active listening techniques can also aid understanding and ensure you’re on the same page. Here are a few different strategies to consider.

Reputation 101

Reputation System Brands Knowledge Base 101

Keyhole.co

OCTOBER 13, 2023

To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. In this article, we take a closer look at all aspects of social media recruiting. What is social media recruiting? Even so, it allows companies to explore new areas of talent.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Social Media Strategies Summit

FEBRUARY 27, 2020

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future.

Trends 182

Trends Social Media Instagram Platform 182

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

AUGUST 10, 2022

Keep an eye on what your competitors are doing and compare your own progress to create better influencer marketing strategies. Analyze consumer sentiment and brand health. Listening spike alerts to let you know when there is a shift in activity. Analyze consumer sentiment and brand perception. Analyze the competition.

Influencer 110

Influencer Tools Marketing Software 110

Oktopost

SEPTEMBER 2, 2020

Much like other B2B decision-makers, your customers and prospects spend a lot of time on social media. Are you factoring their social interactions into your customer experience strategies? Even better – do you use social data to improve how your organization market, sell and support your products and services?

Microsoft 87

Microsoft B2B Sentiment ROI 87

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 127

Company B2B Loyalty Survey 127

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences.

Data 92

Data Sentiment API Analysis 92

Keyhole.co

JANUARY 5, 2023

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Thus, many businesses use this photo and video-sharing site for social media marketing. Pros: Comes with a sentiment analysis feature and gives access to the historical data of your competitors.

Analysis 52

Analysis Instagram Tools Sentiment 52

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Plus, social listening mines the web for conversations you wouldn’t otherwise know about.

HootSuite 120

HootSuite URL Analytics Forums 120

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Free trial: available for 30 days. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. It can be quite powerful if you are into influencer marketing and sentiment analysis too.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

SocMed Sean

NOVEMBER 14, 2011

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Online social networking is no different.

Social Media 235

Social Media Social Networking Airlines SEO 235

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! Why listening to brands helps you improve your social media strategy from Unmetric on Vimeo.

Social Media 91

Social Media Tools Price Hashtag 91

Pixlee

APRIL 18, 2017

Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy. Ideally, these KPIs should be in line with your overall business strategy.

Analytics 47

Analytics Data Strategy Marketing 47

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? This can include: Defamatory posts about the company.

Policies 146

Policies Social Media Guidelines Sentiment 146

Postcron

MAY 7, 2020

There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ? Whichever goal you set, once you’ve decided what you want, it will be a lot easier to define your content strategy! .

Social Media 131

Social Media How To Hashtag Meme 131

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Axa Insurance implemented a messaging-first strategy using Sparkcentral.

HootSuite 100

HootSuite Insurance Hubspot Sharepoint 100

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Compete 162

Compete Analytics Analysis Sentiment 162