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The Essential Guide to Successful Intent-Based Marketing

Oktopost

It can be split into two categories, active and passive: 1. Active Intent. Also called transactional intent, active buyer intent shows behavior that indicates customers are taking action to research a particular product or service. Content consumption (type, amount, and preferred content). Paid Search.

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Social media analytics & reporting guide

Sprout Social

To get the most out of any type of report, you need to be confident you understand the data you’re looking at. When is the last time you analyzed your social media activity? Getting started with social media analytics. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing.

Analytics 121
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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Inbound Marketing. WPO, in contrast, has a broader focus on earned content (e.g.

AJAX 194
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How Does A Tweet Become A Lead?

Small Business Mavericks

You may have seen Twitter’s recent study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers.” You pay for stuff like display ads, pay-per-click, paid search, etc. You control your owned media: the accounts, pages, and sites you have as channels to get your message out.

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Social Media Marketing Checklist from SES Chicago

Firebelly

What types of supporting marketing will you use to promote and extend the reach of the program? Allow your listening activities to determine what forms of social media you will use. Error type: Your comment has been saved. Are you currently listening to what is being said about your firm, brand(s) and/or product(s)?

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Twitter is top social media channel among Fortune 500

Firebelly

35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. Error type: Your comment has been saved. This represents a six percent increase over the 2008 study. Your comment has not yet been posted. Your comment could not be posted.

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Social Media Weekly Roundup 1/18-1/22

Firebelly

By nature, people do not want to do a whole lot to get something especially if the activity will step outside the bounds of their normal daily routine. Your Farmer List By Chris Brogan Farmers are fairly no-nonsense types. Error type: Your comment has been saved. In theory, it makes a great deal of sense.