Activities, Metrics, ROI and Social CRM

What is Social CRM and How to Make It Work for You

Oktopost

JULY 22, 2021

With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel. Quality CRM solutions pay for themselves many times over. According to one study, the ROI can be more than eight dollars for every dollar spent.

Social CRM

Social CRM B2B How To Patterns

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. Union Metrics. Bonus: Your Own Site.

Analytics

Analytics Tools Twitter Hashtag

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Make your content easy to share by including social sharing buttons on your blog posts. All of the old measurements are moot.&#.

ROI

ROI Case Study Bazaarvoice Klout

Social media management costs for businesses in 2022

Sprout Social

AUGUST 25, 2022

Your campaign metrics will reveal ways you may need to optimize your strategy to reach your desired goals, so leave room in your ad budget for flexibility. Whether you manage multiple platforms through a social media management tool, an agency partner or both, you will pay around $100-$4,000 per month. . $89 Platform management.

Social Media Management

Social Media Management Cost Social Media Price

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ).

Social Media

Social Media B2B Marketing SEO

Social Media Horror Story With A Happy Ending

Firebelly

NOVEMBER 15, 2012

Social is a two-way street, not a TV broadcast medium. What happens in your call center will happen on social. But this is not a bad thing, nor is social necessarily negative ROI. So going for activity is just one measure. How will you adapt? It’s a mixed channel of both marketing and customer care.

Social Media

Social Media Hotels Retail Airlines

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media

Social Media Strategy Statistics Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media

Social Media Social CRM Strategy Consultant

The More Things Change, The More Things Change

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Cutright Thanks for the post Jay.

Consultant

Consultant Metrics Social Media Social CRM

Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer.

Facebook

Facebook Social CRM Consultant MySpace

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media

Social Media Strategy Metrics Organization

Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. We pick our baby names before the fact.

Metrics

Metrics Social Media eBook Social CRM

24 Tools Every Social Media Manager Should Use

Visually SM

JULY 27, 2020

For example, the platform gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. You can even turn your messages into action items to create workflows or reminders around your social activity. Agorapulse.

Social Media Management

Social Media Management Social Media Tools Domain Name

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media

Social Media Strategy Consultant Web 2.0

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I recommend picking three solid metrics to track. Then this is the blog post for you.

Social Media

Social Media Strategy Consultant Conference

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try? Thanks for the Radian6 mention.

Brands

Brands Content Social Media Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Sore spot with us PR types.) Sore spot with us PR types.)

Social Media

Social Media Strategy Influencer Social CRM

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

An active agency social media presence will lead to expertise in the agency. Further, if you're going to use social media, you need to get with the culture of those who use it as well – they don't need to change to adapt to your culture/expectations. Its great to see this conversation so relevant active!

Questions

Questions Social Media Consultant Education

11 Best Hootsuite Alternatives For Social Media Management In 2023

Keyhole.co

JULY 9, 2023

Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs. Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders. It has made evaluating the ROI of different campaigns and tactics much easier.

HootSuite

HootSuite Social Media Management Social Media Price

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. Again, a company needs to listen and find where the customer base is active. link] martin s.

Social Media

Social Media Radian6 Strategy SM2

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please? Not Facebook; MySpace. Not Facebook; MySpace.

MySpace

MySpace Facebook Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged.

Social Media

Social Media Strategy Influencer Case Study

Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. Social CRM The new telephone. Social CRM The new telephone.

Social Media

Social Media Social CRM Loyalty Web 2.0

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive.

Social Media

Social Media Strategy Consultant Tweetdeck

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. The time and money, per the SM and Twitter strategy will determine if it's worth the effort – gotta watch that ROI – and that mileage will vary. Interaction. Think about that for a moment.

Social CRM

Social CRM Twitter B2B CoTweet

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Even though the actual numbers show that over 25% of the whole population is supposedly actively using Facebook, you don't have ANY local support, the list of most popular local pages is completely flooded with spam/scam pages (no matter how often we have reported them). I decided to jump the social media band wagon a couple years ago.

Social Media

Social Media Facebook Marketing Consultant

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Even though the actual numbers show that over 25% of the whole population is supposedly actively using Facebook, you don't have ANY local support, the list of most popular local pages is completely flooded with spam/scam pages (no matter how often we have reported them). I decided to jump the social media band wagon a couple years ago.

Facebook

Facebook Consultant Social Media Sites

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. What's your audiences' first online morning activity? I was at dinner last night with a colleague who has been thrown into creating a social media program for a large international company.

Social Media

Social Media Strategy Automotive SEO

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Metrics Integration Due to its online nature, social media is inherently measurable. The area of “metrics integration&# is especially interesting. Probably none. But maybe a model to watch.

CoTweet

CoTweet CoTweet Analysis Consultant

Social Media Informer

What is Social CRM and How to Make It Work for You

4 Twitter Analytics Tools You Can’t Ignore

20 Ways to Generate ROI from a Corporate Blog

Social media management costs for businesses in 2022

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Social Media Horror Story With A Happy Ending

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

The More Things Change, The More Things Change

Facebook Success Summit - 22 Sessions on Everything Facebook.

Social Media is the Servant of Strategy, Not the Master

Social Media Success Metrics and Premature Calculation | Social.

24 Tools Every Social Media Manager Should Use

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince and Convert Blog: Social Media Strategy and Social Media.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

11 Best Hootsuite Alternatives For Social Media Management In 2023

Convince and Convert Blog: Social Media Strategy and Social Media.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Social Media Too Big For Its Britches?

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

4 Reasons the Social Business Evolution Starts Now

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