Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? How to Create a Social Media Strategy. And how do they approach those)?

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 118

Social Media Survey Education Team 118

agora pulse

SEPTEMBER 26, 2019

It’s an inspiration for anyone in content marketing. So, what does this art experience have to do with social media? “The visitor’s favoriting and sharing activity creates metrics that enable museum staff to understand what artworks visitors are engaging with, creating a feedback loop with the museum.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

It’s an inspiration for anyone in content marketing. So, what does this art experience have to do with social media? “The visitor’s favoriting and sharing activity creates metrics that enable museum staff to understand what artworks visitors are engaging with, creating a feedback loop with the museum.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). But that’s a little easier said than done.

Instagram 145

Instagram Social Media Marketing Survey 145

Oktopost

APRIL 27, 2024

Gamification of activities enables healthy competition between employees and gets everyone motivated to become even more accomplished. Your teams may lose momentum and it’s up to us, the social media managers, to re-spark their enthusiasm. Gamification also significantly boosts employee engagement.

Training 116

Training Badge Team Groups 116

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. 3 Examples of Social Media Listening in Action. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Social Media 109

Social Media Marketing Atlassian Team 109

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 98

Social Media Team Social Media Management Report 98

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. billion monthly active users. million people active on Facebook. Approximately 5% of Facebook’s worldwide monthly active users are fake accounts.

Social Media 111

Social Media Facebook Marketing HootSuite 111

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 billion active users. With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign.

Campaign 88

Campaign Tools Social Media Facebook 88

Hootsuite

MARCH 11, 2020

303 million monthly active users. While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. They’re also a prime market due to their high-purchasing power and early-career status. 12% of US users visit the site daily.

LinkedIn 139

LinkedIn Social Media Marketing HootSuite 139

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. the marketing team, legal department, outside clients, etc.) HIPAA in healthcare ).

Template 135

Template Templates Social Media Tips 135

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. Diverse content has to actively avoid tokenism to be authentic. Work With Diverse Influencers.

Campaign 77

Campaign UGC Marketing Authentication 77

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, HootSuite has a dedicated Twitter account, @Hootsuite_Help , which deals with customer queries about its social media management platform: Thank you for contacting us via our Social Networks! Do they actively contribute to the platform or use it passively (e.g., We’ll be glad to assist you today. ^CV

Strategy 130

Strategy FAQ Guidelines Policies 130

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Buffer Social

APRIL 26, 2017

I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — At Buffer, our marketing budget consists mainly of the tools we use.

Social Media 111

Social Media Class Marketing Social Media Management 111

agora pulse

AUGUST 1, 2019

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. Just how small is micro? This is a win-win for both sides.

Influencer 124

Influencer Social Media Survey Campaign 124

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Buffer Social

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media.

Social Media 90

Social Media How To Skills Hubspot 90

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts.

Tools 100

Tools Sample Samples Facebook 100

Mindjumpers

MARCH 22, 2012

Announcing the changes on Google Analytics blog , Group project manager Phil Mui said that the three main factors that Analytics will help with are: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.

Analytics 239

Analytics Report Google Disqus 239

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand.

Engagement 101

Engagement Tips Loyalty Metrics 101

Convince & Convert

NOVEMBER 16, 2023

This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons. This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. When team members share their experiences on social, it seems genuine, trustworthy and authentic. Now, it’s the new norm.

Social Media 97

Social Media Strategy Team Review 97

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 116

Patterns Sentiment Analysis Proposal 116

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144