The Realtime Report
JULY 30, 2012
Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ). And what about the other 15% of actively monthly users on Facebook? What do you think?
Akamai Marketing
APRIL 4, 2011
The reason millions of people use these platforms is because they want to engage with PEOPLE. Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies. I know I have a LOT of lurkers on my site.
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Sprout Social
APRIL 7, 2021
All three of these social media metrics offer a window into the activities and attitudes of your audience. Whether you’re raising awareness, educating, or converting, it’s critical to know what types of content support your specific goals and which social platforms it’s best deployed on. Let’s say your goal is to raise brand awareness.
yMarketingMatters
JUNE 20, 2014
You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Being active on social media when someone voices a need for your services makes you much more likely to get a referral. Look for trends you can correlate to social activity. Read more here.
SocialFish
FEBRUARY 17, 2011
I’ve been instinctively engaging in multiple communities but I never really stepped back and applied any academic view of my activities in these communities, or analyzed the communities themselves. There are tens, possibly hundreds of thousands of users actively participating in online forums. I’d love to see more of this.
Buzz Marketing for Technology
JUNE 15, 2010
The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a.
Buzz Marketing for Technology
SEPTEMBER 15, 2009
Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate.
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