agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further.

Examples 121

Examples Social Media Sentiment Influencer 121

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next.

Social Media 108

Social Media Sentiment Loyalty Microsoft 108

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Get to know your customers Social media intelligence is more than just monitoring sentiment.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

NOVEMBER 7, 2023

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. With over 335.7

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice.

Analysis 104

Analysis Sentiment Marketing How To 104

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. General trends that apply to your industry. You measure what you have already achieved, and create a record of what is happening in your industry’s social space.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. Scope the terms, hashtags and keywords to monitor No surprises here. The reality?

Reputation 96

Reputation Sentiment Analysis Notification 96

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

JANUARY 16, 2024

It can help answer questions such as: Who is making waves in my industry? By actively listening in, you can uncover nuggets of information to get the upper hand. For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. What techniques are they using?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand. Thus, helping you gain a competitive edge over the rest of the industry. How do you compare?

Engagement 104

Engagement Tips Loyalty Metrics 104

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 109

Brands How To Sentiment Metrics 109

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. Social media monitoring is the process of tracking and reacting to social engagements.

Campaign 123

Campaign Social Media Tools Hubspot 123

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. This helps you stay on top of the latest industry trends and identify untapped business opportunities. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Search for keywords or hashtags in your industry. Twitter is known for its always-changing trending topics.

Trends 128

Trends Twitter How To Hashtag 128

Hootsuite

APRIL 25, 2024

There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry. You can filter social posts by parameters like account, keyword, hashtags, and location. Trend-tracking.

Curation 88

Curation Social Media Management Tools Social Media 88

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Social Media Strategies Summit

FEBRUARY 24, 2021

About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. Evidently, while knitting is a comforting, mindful activity enjoyed by millions of Americans , it also puts a lot of strain on their eyes, which over time causes headaches and migraines. Your campaign hashtags.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

JANUARY 10, 2024

Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 104

Reputation System Brands Knowledge Base 104

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels. Fanbooster.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. But the average rate varies significantly by industry. First, make sure you’re comparing your rate to the average for your industry. You can see both days and times when your audience is active.

Instagram 127

Instagram Engagement Hashtag Meme 127

Keyhole.co

MAY 16, 2023

Why should you actively pursue media monitoring? Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Monitor the activity of your competitors.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 70

Analysis Data Sentiment Metrics 70

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. By scheduling a post or slate of posts for release when your followers or target audience are most active, the tool gives your marketing a data-driven bent, without any stress on your part.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. This can lead to increased visibility, recognition, and influence within their industry or community. Once you have identified your competitors, you must identify relevant keywords related to your industry or products.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

MARCH 11, 2024

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. When are they most active? Who are they?

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

JANUARY 21, 2021

Industries pivot. Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Customers change.

Sentiment 133

Sentiment How To Marketing Analysis 133

Hootsuite

JANUARY 22, 2020

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Industry news and trends. Sentiment is a good place to start.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout’s listening tools help you track and analyze conversations, brand mentions and industry trends so you can identify influencers and brand advocates. Analyze consumer sentiment and brand health. Key features.

Influencer 112

Influencer Tools Marketing Software 112

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. You can also benchmark your social media performance against competitors from your industry. . Did you know there are 3.5

Social Media 91

Social Media Tools Price Hashtag 91

Keyhole.co

FEBRUARY 8, 2024

Social listening and hashtags tracking tools can help you monitor these metrics effectively. This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message.

Metrics 52

Metrics Influencer Sentiment ROI 52