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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Simple Search And Social Strategy Framework.

Strategy 186
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Quora? Verdict: Awesome.

SocialFish

In terms of culture , think LinkedIn (minus the recruiter spam), not Facebook. The site is very actively moderated , so the questions have to be asked in a particular way, so it’s not personal to the questioner, and so it’s not a yes/no answer. Exhibit d: I s Radian6 worth the money? My very early verdict?

Radian6 276
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The Gamification of Social Media

Social Media Marketing

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. By linking your social activity from other sites, you see your net worth rise more quickly. Below are some examples.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. Share this on Linkedin. And furthermore the path is unique to each company. Tweet This! Share this on Facebook.

Data 100
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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

Then, listen to their social media activity and determine what content would meet their needs… not yours. If you’re going to launch a Facebook page, be prepared to actively monitor it and respond to those who take the time to leave you feedback. 49) Blogging is what is known as a “long-tail” activity.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate? Gotta love this post for the title alone.