article thumbnail

7 Essentials for Paid Media Plan with Examples

Oktopost

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Other models might be 1-Day View or 1-Day Click, for example, which would count your conversion rate within one day of those activities. The price you pay for each view of your video content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Account Optimization and Organization Techniques

Jon Loomer

For example, optimization to one advertiser I spoke to recently was “turning ad sets up or down” , where to me, optimization is the definition below. Optimization is a continued refinement of your currently active ads. Examples include using better naming conventions, relying on a go-to build template, and much more.

article thumbnail

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. For example, too often do marketers assume that engagements correlate with sales. Engagements, while still meaningful, are much more indicative of consideration/mid-funnel activities. CPL CPA CPC ROAS. Lower-Funnel: Conversions.

article thumbnail

3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

Examples of the brands that leverage holiday marketing campaigns and influencer marketing are Ikea, John Lewis, Coca-Cola, Starbucks, and WestJet KPIs always depend very much on your goals for your advertising campaign. For example, “I want my brand to become more recognizable” is not a clear, measurable goal but a vague desire.

Metrics 52
article thumbnail

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

For example, look at the Data Open tournament , a game-based social recruiting program from the hedge fund Citadel. For example, Citi decided to look at the wage gap among its employees. For example, one Patagonia employee posted her gratitude for the company’s on-site childcare. pic.twitter.com/8Kd4IVFjva.

Trends 145
article thumbnail

Cool Side Jobs For Extra Cash

The Realtime Report

Ask yourself, what happens if you suddenly lose your job and you can no longer go to work, how long will you survive without actively working? This can be a very interesting yet lucrative activity if you know exactly how to exploit it correctly. Take for example, affiliate marketers working for online casinos. Freelance Gigs.