Dave Fleet

OCTOBER 14, 2010

These are characterized by large spikes in activity which drive spikes in attention from target audiences. This model is a recipe for wasted resources in today’s communications environment. Take campaign-based Facebook pages, for example. Many marketers have spent many years operating using a campaign model.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

AUGUST 30, 2010

“In too many cases, the “best practices&# espoused by digital agencies are less about “serving the community&# and more about driving a rush of new fans, without much thought re: how to keep those fans engaged on a LONG-TERM basis.&# — Todd Defren. What do I mean by scorched earth?

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. Weather vane – monitoring lets you see the reactions to your activities in real-time, and to adjust them.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Less “social”, more “media”. The (actual) year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

OCTOBER 22, 2010

Everything seems to be going on as expected but, then they get thrown a curve ball: Four days ago their call centre started receiving a dramatic increase in calls revealing that a message is floating across Facebook that their investment product is somehow unreliable. Tags: crisis communications issues management social media.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

APRIL 4, 2018

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. Facebook was an emerging thing. That became my passion. Twitter was new.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. Social media lets you identify, create and tap into communities of like-minded people.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

APRIL 4, 2018

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. Facebook was an emerging thing. That became my passion. Twitter was new.

Team 34

Team Social Media Training Foursquare 34