Dave Fleet
FEBRUARY 28, 2013
There’s no right or wrong answer; the decision depends on objectives, on your broader business structure, on the scale of your social media activities, on your business’ culture and on the resources you have to hand, among other things. Community Management: How do you go from 1:1 to 1:1,000,000?
Dave Fleet
OCTOBER 29, 2010
The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. Specific initiatives can draw people to engage directly on your page (contests, for example). Fans are less active on Sunday compared to all other days of the week. and 8:00 p.m.
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Dave Fleet
OCTOBER 14, 2010
However, there’s a bigger one that over-arches all of them: When we go into organizations and explain the way communications is shifting, we’re often telling people that the way they’ve communicated their whole career, and the way they see things working, is changing. Take campaign-based Facebook pages, for example.
Dave Fleet
MARCH 5, 2012
.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Implications of Facebook’s advertising changes.
Dave Fleet
JUNE 15, 2010
However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing.
Dave Fleet
APRIL 14, 2011
We’re seeing more and more examples of crises driven by online activity; social support offers a way to prevent issues from becoming crises. Get away from organic and centralized structures, and develop a hub that can support activities throughout the organization. Leverage community for first tier marketing and support.
Dave Fleet
NOVEMBER 22, 2010
Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Weather vane – monitoring lets you see the reactions to your activities in real-time, and to adjust them. The Starbucks Facebook Page , for example, has over 18 million fans.
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