Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Activities 141

Activities Social Media Mobile Geotagging 141

Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. Active Engagement – FROST does not rest on its laurels.

Examples 249

Examples Social Media Social Networking Community building 249

Waxing UnLyrical

APRIL 17, 2015

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Every time you reply to a tweet sharing a blog post link, for example, Livefyre counts it as a comment. Smart, active engagement. In a nutshell.

Communities 100

Communities Content Marketing Community building 100

Idaconcpts

NOVEMBER 18, 2010

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. Meanwhile 4.2

Banking 137

Banking Mobile SMS Technorati 137

Keyhole.co

NOVEMBER 27, 2023

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. million Samsung Mobile on Instagram: 1.4 million Samsung Mobile on Twitter: 12.4 million Samsung Mobile US on Twitter 4.6

Curation 52

Curation Social Media Strategy Content 52

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

Social Media Strategies Summit

APRIL 8, 2021

You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account). First off, bear in mind that Reels are mobile-only. Here are three practical examples of how to use Reels on Instagram: 1. Example: Red Bull.

Instagram 234

Instagram Brands Real Estate Remix 234

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

Influencer 288

Influencer Brands Policies Privacy 288

Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. A balanced communications strategy is going to maximize the return on investment.

Marketing 199

Marketing Syndication Adwords Social Media 199

SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

Organization 182

Organization Mobile Apple SEO 182

Keyhole.co

NOVEMBER 21, 2023

Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. Today, Apple’s social media presence is quite fascinating — they are either very active on a particular platform or not at all. But not Apple Support on Twitter.

Social Media 59

Social Media Strategy Apple iPhone 59

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

NOVEMBER 17, 2021

YouTube is the second largest live streaming platform in the world, and the website has over two billion monthly active users — that’s more than 6 times the US population. Interacting with your audience in real-time: Livestreaming lets you engage with the online community in real-time. What are the benefits of YouTube Live?

YouTube 131

YouTube Privacy Mobile Video 131

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115

Facebook How To Aggregator Metrics 115

Social Media Strategies Summit

APRIL 22, 2019

At the end of 2018, 400 million users were actively using Instagram stories every day. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic.

Trends 143

Trends Social Media Instagram Influencer 143

Sprout Social

MAY 11, 2023

Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. These features allow you to keep Twitter a safe place for your brand and community. Enable brand-suitable advertising efforts and precise activation. What are brand safety tools?

Reputation 130

Reputation Tools Brands How To 130

Lucy Hall

FEBRUARY 28, 2015

With the time you could save you'll be freed up for building a targeted, engaged community. when to schedule and how to schedule your social media activity. Hootsuite Auto scheduler claims to have an algorithm which decides the optimum time to post to your community based on previous activity and sharing patterns ().

Activities 60

Activities Social Media HootSuite Patterns 60

Buzz Marketing for Technology

MAY 21, 2008

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others. As Davis, et.al. 2003) write, "kowledge translation.

Mobile 100

Mobile Research Policies Metadata 100

SocMed Sean

MAY 30, 2018

Prospective Employees, both active and passive, are as well. Examples would be #LifeAtDisney or #sbuxjobs. One significant risk with social media recruitment is that it encourages passive recruits— those who are not actively searching for a job— to gain an interest in your company. Targeting Top Performers.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). The (actual) year of mobile. Social media monitoring emerged as an important activity for companies during this time, and we saw a number of ground-breaking collaboration initiatives launched (Dell Ideastorm, My Starbucks Idea) that spoke to the power of harnessing two-way interaction.

Mobile 105

Mobile Trends Compete Loyalty 105

Oktopost

MARCH 20, 2021

This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. Activation: this means activating customers to start using your product. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. Be a Pirate.

Strategy 144

Strategy Metrics Process B2B 144

Hootsuite

MAY 2, 2023

For this example, let’s use the fictional real estate agent Phil Dunphy from the TV show Modern Family to help fill in the blanks. For example, if someone were to search for “Los Angeles Realtor” on Facebook, Phil Dunphy’s Page has a higher chance of showing up in the results. Next, select the Category your Page falls under.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Keyhole.co

AUGUST 22, 2023

As the control center for your YouTube channel, it offers a range of features that allow you to manage your videos, interact with your community, and analyze your channel’s performance. YouTube’s success has led to it becoming one of the most popular websites on the internet, boasting over 2 billion monthly active users.

YouTube 52

YouTube Overview Metrics Analytics 52

agora pulse

JANUARY 3, 2020

Twitter has 330 million monthly active users and 134 million daily active users. 80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. For example, for every [some] number of retweets, you could release an exclusive product or video footage.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

SEPTEMBER 8, 2022

Of TikTok’s 1 billion monthly active users , about 20% have 20,000 followers or more. According to TikTok , Creator Next is “a program designed to help TikTok creators monetize as they grow their communities.”. For brands, Creator Next paves a more direct path to work with creators who are the right fit for their community.

How To 92

How To Collaboration Metrics Campaign 92

Later

SEPTEMBER 2, 2020

But once you’re all set, going live on LinkedIn brings a ton of benefits to the table, from community-building to brand awareness. It can only be done on LinkedIn iOS and Android mobile apps. LinkedIn is constantly releasing new features for its 500M-strong community of users. New LinkedIn Features #3: Reactions .

LinkedIn 103

LinkedIn Features Newsletter Communities 103

Sprout Social

SEPTEMBER 11, 2023

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. The most common example of this application is chatbots.

Process 110

Process Sentiment Analysis Applications 110

Sprout Social

OCTOBER 5, 2023

You can schedule posts, interact with your community and even monetize your content. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram. For example, assigning access to your Business Account or your Instagram account.

Instagram 106

Instagram Facebook Marketing Features 106

Sprout Social

JUNE 28, 2023

Heads up: This is a mobile-exclusive feature, so you’ll need the app ready to go before you get started. Accounts engaged Accounts engaged is the number of unique accounts that have interacted with your Instagram content through likes, saves, comments and other engagement activities. Of course, data is only part of the story.

Metrics 102

Metrics Instagram How To Patterns 102

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Sprout Social

OCTOBER 28, 2020

As COVID-19 cases continue to rise across the country, traditional activities like trick-or-treating are on hold and parties are strongly discouraged. In other words, Halloween activities may look unusual this year, but the spirit of Halloween remains strong. Wut r some good spooky movies and safe Halloween activities?

Hosting 86

Hosting Activities Eventful Conversation 86

agora pulse

AUGUST 13, 2020

You can use active strategies to build the following that you want. For example, I love this DIY stream. If you’re a small social media marketing agency on Instagram, you probably use the heart “Activity” tab to see who likes your posts, sends you a comment, or follows your account. Explore the Heart Tab.

Instagram 161

Instagram Tips How To Hashtag 161

Hootsuite

FEBRUARY 3, 2022

Facebook’s latest available information indicates there are 40 million businesses using Messenger and only 300,000 active Messenger bots. Facebook Messenger has the third-most active users of any app, beat out only by Facebook and Whatsapp. According to Facebook , most people interact with Messenger bots on their mobile devices.

Facebook 145

Facebook HootSuite Retail Conversation 145

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. For example, the 2023 Global Industry Report: QSR Index shows the UK is a global leader in influencing marketing for quick service restaurant brands.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Buffer Social

SEPTEMBER 20, 2023

What really helps me is making a checklist for my social media activities. I’ve broken it down here into a daily checklist, a weekly checklist, and a monthly checklist as some of the activities vary in their frequency and need. bffr, bufffer) Names of the most active/visible members of your company (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93