Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Reputation 90

Reputation Brands Sentiment Survey 90

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Hashtag 145

Hashtag Activities Social Media Retail 145

Buzzlogix

AUGUST 28, 2017

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. This type of emotional analytics have been known to be a valuable tool in elections to gauge voter opinions during a campaign and help to redefine strategies.

Sentiment 40

Sentiment Analysis Features Widget 40

Social Media Strategies Summit

SEPTEMBER 22, 2021

Upgrade to $5 per social channel per month to access publishing, analytics & engagement tools for social media geeks. Buffer takes an omnichannel approach to social media management, allowing you to handle all your social platforms in one place. Brandwatch. From $108 per seat per month.

Social Media 175

Social Media Tools Sentiment Price 175

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116

Patterns Sentiment Analysis Proposal 116

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Zoho Social. Example of Agorapulse, a social media analytics tool. Analisa, a social media analytics tool. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

DECEMBER 12, 2023

The right social media monitoring tool can change the way you run your campaigns for the better. With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Visually SM

OCTOBER 20, 2014

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. The big misconception about social is that it’s easy.

Resources 99

Resources Telecommunications Collaboration Project 99

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. This is where your average social media management platform falls short. Likes and Shares: Reflects the popularity and virality of content among consumers.

ROI 62

ROI B2B Organization Platform 62

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Who consumers are, where they are, what they’re talking about, how they feel about something—all of this information already lives on social. The Social Media Manager.

Organization 121

Organization Sentiment Social Media Management Analysis 121

Hootsuite

JULY 20, 2023

Social media analytics in healthcare refers to the practice of collecting, analyzing, and interpreting data from social media platforms. Understand your ROI Investing in social media campaigns requires careful evaluation of their effectiveness. In other words: when you listen, they listen.

Analytics 84

Analytics Social Media HootSuite Metrics 84

Keyhole.co

MAY 2, 2024

It should be relevant to them and the brand itself, like the brand name, campaign-specific hashtags, or industry-specific terms. After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Keyhole.co

JULY 29, 2023

They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. They create polls, quizzes, and contests to encourage active participation. Creating social media campaigns Starbucks designs captivating social media campaigns to generate buzz and attract attention.

Campaign 52

Campaign Social Media Strategy Hashtag 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 127

Reputation Tools Brands How To 127

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 127

Marketing How To Sample Samples 127

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Social media listening tools help you understand who the big players are in your niche. Spot competitor campaigns as they launch.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

DECEMBER 18, 2023

But as you scale these efforts, you will also need a reliable social media marketing tool. It lets you handle your marketing activities across multiple social media platforms seamlessly. Most features are focused on analytics and can’t be used as an end-to-end solution for your social media campaigns.

Price 52

Price Hashtag Analysis Sentiment 52

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. You can be an active participant in cultivating and defending your brand. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation. That’s where social sentiment tools come in.

Reputation 107

Reputation Strategy Brands HootSuite 107

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it? The appeal of social media monitoring is how adaptable it is.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

OCTOBER 12, 2023

Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. Without an active presence, customers may choose to shop elsewhere.

Social Media 121

Social Media HootSuite How To Template 121

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 96

Metrics Influencer Marketing Survey 96

agora pulse

JUNE 13, 2020

Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it. Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Social Media Strategies Summit

FEBRUARY 24, 2021

Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Copywriting: Writing captions or campaign slogans.

Template 135

Template Templates Social Media Tips 135

Hootsuite

JULY 24, 2023

Robust analytics and reporting features provide insight into your social media performance, audience engagement, reach, and other key metrics. Your tool should help you track the effectiveness of your campaigns and prove your ROI. This will save time and improve efficiency in managing social media campaigns.

Real Estate 76

Real Estate Social Media Tools HootSuite 76

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. Price: Free.

Tools 98

Tools Social Media Sentiment Price 98

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131