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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

The bad news is that only 368 of those (54.4%, or just over half) are actually active. are barely active, tweeting twice per month or less on average. So, for example, if a company has 2,000 followers and is following back 1,600, it would have a social ratio of 1.25 (2000/1600). But the least social of this entire group?

B2B 154
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Twitter for Business: Is It Time?

Webbiquity SMM

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Though 90% of B2B software companies are on Twitter , barely half are active. But it’s not.

Twitter 228
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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Generally, when people share content and mention brands, it might look great, but this doesn’t always result in a positive outcome for a business. For example, typing “Nestle” into X (formerly Twitter) search will bring up more instances of negative brand mentions than positive ones.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

Forums 62
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3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

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How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

HR managers often use this tactic as a way to more effectively attract both active and passive job candidates. Also, this type of recruiting includes employer branding and influencer marketing. For example, with the help of Keyhole. You can join or create new Facebook groups that better match your open positions.

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How To Leverage Social Listening For Managing Crisis

Keyhole.co

Social listening tools scan websites, blogs, and social media platforms so that you can quickly find out if anyone is saying anything negative about your contact center management company, for example. Examples include a sudden steep increase in complaints from customers or negative Google reviews.