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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social media listening tools help you understand who the big players are in your niche. Spot competitor campaigns as they launch. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. Get in early on trending topics.

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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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The 9 best reputation management services for your brand in 2024

Sprout Social

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts.

Analytics 204
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. For example, you may discover increased comments for a particular campaign.