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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

You can now allow others to use your Reel as a template. TikTok's testing on AI-Generated Profile Avatars, added a "Switch Account" feature for anyone with multiple accounts, and has made analytics tools for "Series" content available.

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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

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Strategy Note: Facebook F8 2019

Ignite Social Media

The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. Lead Generation Templates—businesses can easily create an ad that drives people from their News feed to a Messenger chat with an automated question and answer flow.

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How to create a YouTube channel for your brand in 5 steps

Sprout Social

With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. Click on the avatar icon in the top right corner of the screen.

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How to create a YouTube Business account: a step-by-step guide

Sprout Social

But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”. Click on the avatar icon on the top right corner of the screen. Click “Create” to activate your new YouTube account. To begin customizing your channel, click on the avatar icon on the top right corner of the screen.

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Steal This Social Media Calendar Template (+ How to Make Your Own From Scratch)

Buffer Social

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. But trust me, content strategy is not just for Marketing teams. ’ Why do you need to be active on social media?