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The 2020 Black Friday Cyber Monday Ecommerce Checklist

Pixlee

Even with myriad unprecedented events in 2020, ecommerce has grown significantly. Combine product reviews with visual UGC to give a cohesive look into each product and help customers make informed decisions based on existing community content. . Looking to boost your current stream of UGC and build deeper community engagement?

UGC 93
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UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat.

UGC 54
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7 Ecommerce Updates You Probably Missed in 2020

Pixlee

Sifting through the news cycle of 2020 to find important ecommerce takeaways hasn’t exactly been easy. Morphe seamlessly integrates its customer reviews with UGC with TurnTo and Pixlee. According to research, “The U.S. Ultimately, 2020 has been a year unlike any other, especially for ecommerce.

Retail 87
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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

With approximately two months to plan the event from scratch, Abbey started by researching relevant local bloggers. In 2021, she researched local photographers and influencers specializing in maritime-themed content or images and videos featuring the Seattle waterfront. As social media manager, the responsibility landed with Abbey.

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The Brand Marketer’s Guide to Podcasting 

Pixlee

In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. Well-researched and authentic content will always get more followers than pitching products. User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting.

Brands 98
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Social Spotlight: Michigan State University and creating community in this ‘new normal’

Sprout Social

Since the closing of campus in March, MSU has relied on user-generated content (UGC) to share the stories of its now-geographically dispersed students and alumni. A post shared by Michigan State University (@michiganstateu) on Apr 8, 2020 at 2:06pm PDT. — Proud of you, Class of 2020 (@michiganstateu) April 10, 2020.

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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Rules @ [link] — Kraft Macaroni & Cheese (@kraftmacncheese) October 7, 2020. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed. No purchase necessary.

Campaign 106