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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

This is something that Apple has been doing, in one form or another, since at least 2017. From that screenshot above: When first-party cookies are turned on, this provides additional data that helps Facebook deliver relevant ads to people who may be interested in your products or services. Connect the Conversions API.

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As the brand has expanded its product offering, they have continued to show their audience how to build a lifestyle around denim. away / 339K followers.

Instagram 139
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The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Chatbots can integrate with your CRM system, sending appointment reminders, product tips, and other relevant content. The best part is that it can link up via API to other apps that you use. WhatsApp.

B2B 106
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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

With image recognition technology , Talkwalker is empowering brands to discover the most powerful images and voices behind their products. When Instagram opened its API to advertisers in 2015, it paved the way for beauty brands to successfully target beauty enthusiasts and consumers right at the heart of where they are sharing the most.

UGC 60
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8 Key Steps for a Successful Instagram Takeover

agora pulse

Launch or promote a product. A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST. A photo posted by Martin Fourcade (@martinfourcade) on Jan 18, 2017 at 11:40pm PST. A photo posted by Westend61 (@westend61) on Jan 16, 2017 at 1:53am PST. Build brand awareness/ Reach a new audience. Build community.

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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

This comes as no surprise, as Snapchat has put a lot of focus on becoming a more mainstream product and moving away from the stigma that it’s only for teenagers. Memories can feed the evolution of Snapchat’s ad product. With the API roll-out and launch of Memories, Snapchat is getting serious about growth and revenue.

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The Ultimate Guide to Instagram Creator Studio

Later

It all started in late-2017 when Facebook launched its Facebook Creator app and Facebook for Creators website as a way to help creators manage their presence on Facebook. . Here’s everything you need to know about Instagram’s new Creator Studio: What is the Instagram Creator Studio?