What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers
Jon Loomer
JANUARY 8, 2024
This is something that Apple has been doing, in one form or another, since at least 2017. From that screenshot above: When first-party cookies are turned on, this provides additional data that helps Facebook deliver relevant ads to people who may be interested in your products or services. Connect the Conversions API.
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