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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 103
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement.

Content 60
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5 Types of Brand Influencers: Which One is Right for You?

Pixlee

April 1, 2015. Trendsetting influencers are most popular in the fields of beauty, fashion, entertainment, and technology. They’re the right type of influencers if you’re mainly targeting an audience of teenages and young adults online or on social media, where these influencers have major influence.

Types 40
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17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

Buffer Social

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Earlier this year, we spent $1,500 to find out what makes videos successful on social media. A best practice is to tailor your copy for each social media platform as what works best on each platform differs.

Video 111
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36 Sensational Social Media Stats and Facts

Webbiquity SMM

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

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How to Sell on Pinterest: 7 Simple Steps

Hootsuite

The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated. Pinterest is a perfect hybrid of social media and window shopping. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Here are just some of the reasons why: It’s growing fast.

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