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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LifeWellTravelled: Cathay Pacific sets the travel tone.

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Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

On this site, I find that there are fewer images for corporate marketing but tons for food, nature, and travel. According to research by Travel Counsellors, 96% of travelers are more likely to trust a recommendation from another person over branded content. You can then comment, share, or recycle later.

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The Best Brands on Twitter 2014

Devumi

Charmin have made their account popular thanks to fun tweets like this where they join in on trending hashtags: #WorstDateIn5Words You clogged your dates toilet. Something about travel inspires people to whip out their phones at a momentary delay and talk smack about them all over Twitter. Be one of the best brands on Twitter in 2015.

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10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Coca Cola’s Campaign with Travel & Food Influencer Miette Dierckx. Why it worked : Boxed made the most of their macro-influencers by getting them to engage their audience in the hashtag campaign.

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How to Run a Smart Social Media Takeover

Hootsuite

The Washington’s Post travel brand By The Way sourced 50 local reporters and authors from destinations around the world to takeover its Instagram Stories. Going local in the travel context lends authenticity as well as diversity. If it’s a high-profile event, be sure to use relevant hashtags that will help you nab extra exposure.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

In 2015, the spread of the disease started to reach pandemic levels in South and Central America and reports emerged of pregnant women passing the virus on to babies. With more than 638,000 likes and over 2,200 comments, their February 25 post about Zika is no exception. It is estimated that more than 1.5

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).